The streetwear market refers to a segment of the fashion industry that emphasizes casual, urban clothing often influenced by skate, hip-hop, and youth culture. Characterized by bold graphics, logos, and unique designs, streetwear often blends high fashion with everyday wear. Key elements include limited edition releases, collaborations with artists and brands, and a strong online presence through social media and e-commerce. The market is known for its exclusivity and community-driven ethos, with a focus on self-expression and individuality
According to a recent market research study conducted by Beyond Market Insights, “The global streetwear market was valued at USD 206.69 billion in 2023 and is projected to reach USD 301.91 billion by 2032, with a compound annual growth rate (CAGR) of 4.3% from 2024 to 2032.” Key players in the market include HUF, Stussy, WTAPS, Vetements, Nike, CARHARTT WIP, Undefeated, Adidas, Palace, Off-White (Pyrex), NOAH, Supreme, Bape, and HERON PRESTON.
Streetwear, a casual clothing trend that rose to prominence in the 1990s, draws influences from hip-hop fashion in New York, surf culture in California, sportswear, punk, skateboarding, and Japanese street fashion. It typically features casual, comfortable pieces like jeans, T-shirts, baseball caps, and sneakers and often emphasizes exclusivity through limited-edition merchandise. Many streetwear brands bypass traditional retail channels, opting to sell directly on their websites and through single-product drops, which is a term in sneakerhead culture for a product release. Streetwear reflects the current cultural landscape and continues to evolve with shifting trends.
Market Dynamics
The streetwear market has shown resilience, rebounding from the negative impacts of the COVID-19 pandemic due to the easing of restrictions and a rise in online shopping. The expansion of e-commerce platforms has allowed streetwear brands to reach a broader audience, increasing their geographical consumer base. This shift enables manufacturers to sell their products on a much larger platform than before, driving growth in the apparel manufacturing sector. For example, in countries like India, e-commerce platforms have boosted sales of traditional clothing by providing greater exposure to makers who were previously limited to regional markets.
The market’s growth is also fueled by rising per capita income, favorable demographics, and a shift in consumer preference toward branded goods. The adoption of a luxury lifestyle has influenced millennials’ purchasing power, leading them to opt for premium streetwear. Although streetwear is a mature market, it continues to grow due to evolving design trends and a changing retail environment across brands.
Segmentation
By Type:
- Clothing
- Shoes
- Accessories
- Other Types
By Application
- Online channels
- Offline channels.
By Region
- North America
- Europe
- Asia Pacific
- Latin America
- Middle East & Africa
Regional Analysis
The regional analysis highlights the current and future demand for streetwear in North America, Europe, Asia-Pacific, Latin America, and the Middle East and Africa. The report also provides demand forecasts and estimates for specific application categories across all major regions.
Asia-Pacific is one of the most significant markets for streetwear, particularly in China and India. In China, the garment industry benefits from various government initiatives aimed at boosting the textile sector. The China National Textile and Apparel Council (CNTAC) has recently unveiled its 14th five-year plan, outlining development goals, growth strategies, and priorities for the textile and apparel industry over the next five years. China’s position as a leading exporter of clothing further enhances the sector’s revenue.
In India, the streetwear market is driven by the country’s growing population, increasing disposable income, and changing fashion preferences. India is also a major textile exporter, which supports the growth of the apparel sector. Several government programs, such as the Amended Technology Upgradation Fund Scheme and the Advance Authorization Schemes, aim to enhance and expand the country’s textile and apparel manufacturing capabilities. Additionally, the Government of India’s extension of the RoSCTL scheme—a rebate on state and central taxes and levies on garment and made-up exports—boosts the export competitiveness of the Indian apparel industry.
List of Top Streetwear Companies
- HUF
- Stussy
- WTAPS
- Vetements
- Nike
- CARHARTT WIP
- Undefeated
- Adidas
- Palace
- Off-White (Pyrex)
- NOAH
- Supreme
- Bape
- HERON PRESTON
These companies are leading players in the streetwear market, continually evolving their product offerings to cater to a diverse and dynamic consumer base. Their ability to blend contemporary cultural elements with innovative design has allowed them to maintain a strong presence in the global market. As the streetwear market continues to grow, these brands are expected to play a pivotal role in shaping its future landscape.
Exhaustive TOC of Global Streetwear Market Research Report 2024- Competitive Analysis, Status and Perspective by Type, Downstream Industry, and Geography, Forecast to 2032
Table of Content
Chapter 1. Market Definition and Statistical Scope
1.1 Objective of the Study
1.2 Streetwear Market Definition
1.3 Market Scope
1.3.1 Market Segmentation by Type, Downstream Industry, and Marketing Channel
1.3.2 Major Geographies Covered (North America, Europe, Asia Pacific, Middle East & Africa, Latin America)
1.4 Years Considered for the Study (2018-2032)
1.5 Currency Considered (U.S. Dollar)
1.6 Stakeholders
Chapter 2. Research Findings and Conclusion
Chapter 3 Key Companies’ Profile
3.1 Competitive Profile
3.1.1 Global Streetwear Sales and Market Share by Companies
3.1.2 Global Streetwear Revenue and Market Share by Companies
3.2 HUF
3.2.1 Brief Introduction of HUF
3.2.2 HUF Sales, Growth Rate, and Global Market Share from 2018-2023
3.2.3 HUF Related Products/Service Introduction
3.2.4 HUF Business Overview/Recent Development/Acquisitions
3.3 Stussy
3.3.1 Brief Introduction of Stussy
3.3.2 Stussy Sales, Growth Rate, and Global Market Share from 2018-2023
3.3.3 Stussy Related Products/Service Introduction
3.3.4 Stussy Business Overview/Recent Development/Acquisitions
3.4 WTAPS
3.4.1 Brief Introduction of WTAPS
3.4.2 WTAPS Sales, Growth Rate, and Global Market Share from 2018-2023
3.4.3 WTAPS Related Products/Service Introduction
3.4.4 WTAPS Business Overview/Recent Development/Acquisitions
3.5 Vetements
3.5.1 Brief Introduction of Vetements
3.5.2 Vetements Sales, Growth Rate, and Global Market Share from 2018-2023
3.5.3 Vetements Related Products/Service Introduction
3.5.4 Vetements Business Overview/Recent Development/Acquisitions
3.6 Nike
3.6.1 Brief Introduction of Nike
3.6.2 Nike Sales, Growth Rate, and Global Market Share from 2018-2023
3.6.3 Nike Related Products/Service Introduction
3.6.4 Nike Business Overview/Recent Development/Acquisitions
3.7 CARHARTT WIP
3.7.1 Brief Introduction of CARHARTT WIP
3.7.2 CARHARTT WIP Sales, Growth Rate, and Global Market Share from 2018-2023
3.7.3 CARHARTT WIP Related Products/Service Introduction
3.7.4 CARHARTT WIP Business Overview/Recent Development/Acquisitions
3.8 Undefeated
3.8.1 Brief Introduction of Undefeated
3.8.2 Undefeated Sales, Growth Rate and Global Market Share from 2018-2023
3.8.3 Undefeated Related Products/Service Introduction
3.8.4 Undefeated Business Overview/Recent Development/Acquisitions
3.9 Adidas
3.9.1 Brief Introduction of Adidas
3.9.2 Adidas Sales, Growth Rate, and Global Market Share from 2018-2023
3.9.3 Adidas Related Products/Service Introduction
3.9.4 Adidas Business Overview/Recent Development/Acquisitions
3.10 Palace
3.10.1 Brief Introduction of Palace
3.10.2 Palace Sales, Growth Rate, and Global Market Share from 2018-2023
3.10.3 Palace Related Products/Service Introduction
3.10.4 Palace Business Overview/Recent Development/Acquisitions
3.11 Off-White (Pyrex)
3.11.1 Brief Introduction of Off-White (Pyrex)
3.11.2 Off-White (Pyrex) Sales, Growth Rate and Global Market Share from 2018-2023
3.11.3 Off-White (Pyrex) Related Products/Service Introduction
3.11.4 Off-White (Pyrex) Business Overview/Recent Development/Acquisitions
3.12 NOAH
3.12.1 Brief Introduction of NOAH
3.12.2 NOAH Sales, Growth Rate, and Global Market Share from 2018-2023
3.12.3 NOAH Related Products/Service Introduction
3.12.4 NOAH Business Overview/Recent Development/Acquisitions
3.13 Supreme
3.13.1 Brief Introduction of Supreme
3.13.2 Supreme Sales, Growth Rate and Global Market Share from 2018-2023
3.13.3 Supreme Related Products/Service Introduction
3.13.4 Supreme Business Overview/Recent Development/Acquisitions
3.14 Bape
3.14.1 Brief Introduction of Bape
3.14.2 Bape Sales, Growth Rate and Global Market Share from 2018-2023
3.14.3 Bape Related Products/Service Introduction
3.14.4 Bape Business Overview/Recent Development/Acquisitions
3.15 HERON PRESTON
3.15.1 Brief Introduction of HERON PRESTON
3.15.2 HERON PRESTON Sales, Growth Rate and Global Market Share from 2018-2023
3.15.3 HERON PRESTON Related Products/Service Introduction
3.15.4 HERON PRESTON Business Overview/Recent Development/Acquisitions
Chapter 4. Global Streetwear Market Segmented by Type
4.1 Global Streetwear Sales, Revenue and Growth Rate by Type 2018-2023
4.2 Clothing
4.3 Sneakers
4.4 Accessories
4.5 Others
Chapter 5. Global Streetwear Market Segmented by Downstream Industry
5.1 Global Streetwear Sales, Revenue and Growth Rate by Downstream Industry 2018-2023
5.2 Online
5.3 Offline
Chapter 6. Streetwear Industry Chain Analysis
6.1 Value Chain Status
6.2 Upstream Raw Material Analysis
6.3 Midstream Major Company Analysis (by Manufacturing Base, by Product Type)
6.4 Distributors/Traders
6.5 Downstream Major Customer Analysis (by Region)
6.6 Value Chain Under Regional Conflicts
Chapter 7. The Development and Dynamics of Streetwear Market
7.1 Driving Factors of the Market
7.2 Factors Challenging the Market
7.3 Opportunities of the Global Streetwear Market (Regions, Growing/Emerging Downstream Market Analysis)
7.4 Technology Status and Developments in the Streetwear Market
7.5 Industry News
7.6 Market Investment Scenario Strategic Recommendations
7.7 COVID-19 Impact on Streetwear Industry
7.7.1 Streetwear Business Impact Assessment – Covid-19
7.7.2 Supply Chain Challenges
7.7.3 Market Trends and Potential Opportunities of Streetwear in the COVID-19 Landscape
7.8 Industry SWOT Analysis
Chapter 8. Global Streetwear Market Segmented by Geography
8.1 Global Streetwear Revenue and Market Share by Region 2018-2023
8.2 Global Streetwear Sales and Market Share by Region 2018-2023
Chapter 9. North America
9.1 North America Streetwear Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
9.2 North America Streetwear Sales Analysis from 2018-2023
9.3 North America Streetwear Import and Export from 2018-2023
9.4 North America Streetwear Market by Country
9.4.1 North America Streetwear Sales by Country (2018-2023)
9.4.2 North America Streetwear Revenue by Country (2018-2023)
9.4.3 United States Streetwear Sales and Growth (2018-2023)
9.4.4 Canada Streetwear Sales and Growth (2018-2023)
Chapter 10. Europe
10.1 Europe Streetwear Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
10.2 Europe Streetwear Sales Analysis from 2018-2023
10.3 Europe Streetwear Import and Export from 2018-2023
10.4 Europe Streetwear Market by Country
10.4.1 Europe Streetwear Sales by Country (2018-2023)
10.4.2 Europe Streetwear Revenue by Country (2018-2023)
10.4.3 Germany Streetwear Sales and Growth (2018-2023)
10.4.4 UK Streetwear Sales and Growth (2018-2023)
10.4.5 France Streetwear Sales and Growth (2018-2023)
10.4.6 Italy Streetwear Sales and Growth (2018-2023)
10.4.7 Spain Streetwear Sales and Growth (2018-2023)
10.4.8 Russia Streetwear Sales and Growth (2018-2023)
10.4.9 Netherlands Streetwear Sales and Growth (2018-2023)
10.4.10 Turkey Streetwear Sales and Growth (2018-2023)
10.4.11 Switzerland Streetwear Sales and Growth (2018-2023)
10.4.12 Sweden Streetwear Sales and Growth (2018-2023)
Chapter 11. Asia Pacific
11.1 Asia Pacific Streetwear Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
11.2 Asia Pacific Streetwear Sales Analysis from 2018-2023
11.3 Asia Pacific Streetwear Import and Export from 2018-2023
11.4 Asia Pacific Streetwear Market by Country
11.4.1 Asia Pacific Streetwear Sales by Country (2018-2023)
11.4.2 Asia Pacific Streetwear Revenue by Country (2018-2023)
11.4.3 China Streetwear Sales and Growth (2018-2023)
11.4.4 Japan Streetwear Sales and Growth (2018-2023)
11.4.5 South Korea Streetwear Sales and Growth (2018-2023)
11.4.6 Australia Streetwear Sales and Growth (2018-2023)
11.4.7 India Streetwear Sales and Growth (2018-2023)
11.4.8 Indonesia Streetwear Sales and Growth (2018-2023)
11.4.9 Philippines Streetwear Sales and Growth (2018-2023)
11.4.10 Malaysia Streetwear Sales and Growth (2018-2023)
Chapter 12. Latin America
12.1 Latin America Streetwear Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
12.2 Latin America Streetwear Sales Analysis from 2018-2023
12.3 Latin America Streetwear Import and Export from 2018-2023
12.4 Latin America Streetwear Market by Country
12.4.1 Latin America Streetwear Sales by Country (2018-2023)
12.4.2 Latin America Streetwear Revenue by Country (2018-2023)
12.4.3 Brazil Streetwear Sales and Growth (2018-2023)
12.4.4 Mexico Streetwear Sales and Growth (2018-2023)
12.4.5 Argentina Streetwear Sales and Growth (2018-2023)
Chapter 13. Middle East & Africa
13.1 Middle East & Africa Streetwear Sales, Price, Revenue, Gross Margin (%) and Gross Analysis from 2018-2023
13.2 Middle East & Africa Streetwear Sales Analysis from 2018-2023
13.3 Middle East & Africa Streetwear Import and Export from 2018-2023
13.4 Middle East & Africa Streetwear Market by Country
13.4.1 Middle East & Africa Streetwear Sales by Country (2018-2023)
13.4.2 Middle East & Africa Streetwear Revenue by Country (2018-2023)
13.4.3 Saudi Arabia Streetwear Sales and Growth (2018-2023)
13.4.4 UAE Streetwear Sales and Growth (2018-2023)
13.4.5 Egypt Streetwear Sales and Growth (2018-2023)
13.4.6 South Africa Streetwear Sales and Growth (2018-2023)
Chapter 14. Global Streetwear Market Forecast by Geography, Type, and Downstream Industry 2023-2032
14.1 Forecast of the Global Streetwear Market from 2023-2032 by Region
14.2 Global Streetwear Sales and Growth Rate Forecast by Type (2023-2032)
14.3 Global Streetwear Sales and Growth Rate Forecast by Downstream Industry (2023-2032)
14.4 Streetwear Market Forecast Under COVID-19
Chapter 15. Appendix
15.1 Methodology
15.2 Research Data Source
