Sports Bra and Underwear Market

The Sports Bra and Underwear Market is estimated to be valued at USD 14,137 million in 2024 and is projected to reach USD 21,695 million by 2032, growing at a CAGR of 5.5% during the forecast period from 2025 to 2032.

Market Overview

Sports bras and underwear clothing items are specifically designed to be worn during fitness activities and outdoor sports sessions. The clothing material used in sports bras and underwear is selected, keeping in mind that it easily handles sweat and regulates air circulation to eliminate possible discomfort during workout sessions. Sports bras and underwear are designed to be lightweight and durable, making them ideal for high-impact activities like running, training, and sports.

Market Dynamics

The increasing participation of women in fitness and sports activities and rising customer interest towards comfortable clothing during sporting events are the primary factors driving the market growth. The proliferation of gym and aerobic exercises planned especially for women has led to an increasing demand for clothing that would impart a sense of comfort during workout sessions, which would propel the growth prospects of the market. The growing popularity of outdoor sports, especially with more women getting actively involved, has led to increased demand for these products. As women look for comfort and protection during workouts, they’re more likely to choose supportive sports bras and underwear to reduce strain and injury, which is helping to drive market growth. The increase in the number of women taking up fitness activities at non-professional and amateur levels would further incite consistent purchase of bras and underwear specially designed for sports routines. Designs and materials in activewear are evolving quickly, creating new opportunities for brands to grow. With many consumers willing to spend more on comfort and performance, companies are investing in stylish, functional designs. This gives manufacturers and retailers a chance to increase sales and expand their business. The counterfeit items do not possess the same durability and flexibility as original products and are not comfortable to wear due to the use of sub-standard clothing material. Customers are easily attracted to such products owing to their broad availability and affordability. However, such products do not have a long service life. The rapid evolution in designs and clothing material in the activewear industry would provide lucrative opportunities for the market in the coming years. The high spending power of customers has spurred manufacturers to opt for innovative designs in their sports bra and underwear clothing collection, which would provide critical vendors with additional possibilities of product sales and business expansion over the forecast period.

Market Segmentation

The global Sports Bra and Underwear market is broadly categorized as follows:

• By Product Type:
  Sports Bras (High Support, Medium Support, Low Support, Racerback, Crossover)
  Underwear (Briefs, Thongs, Bikinis, Boyshorts, Seamless)

• By Consumer Demographics:
  Age Group: Teens (13–19), Young Adults (20–35), Adults (36–50), Seniors (51+)
  Gender: Women, Men
  Income Level: Low-Income, Medium-Income, High-Income

• By End-User:
  Casual Users, Professional Athletes, Amateur Athletes, Fitness Enthusiasts, Yoga Practitioners

• By Distribution Channel:
  Online (Brand Websites, Third-Party Platforms)
  Offline (Specialty Stores, Supermarkets/Hypermarkets, Sporting Goods Stores, Department Stores)

• By Material Type:
  Organic Fabrics, Synthetic Fabrics (Polyester, Nylon, Spandex), Natural Fibers, Moisture-Wicking Fabrics

• By Geography:
  North America, Europe, Asia-Pacific (India, China, Japan, South Korea, Rest of APAC), Middle East & Africa, Rest of the World

Customers often prefer to try on sports bras and underwear to check for fit and comfort, which helps support growth in physical retail segments like specialty and department stores.

Regional Analysis

Based on geography, the global Sports Bra and Underwear market is divided into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa. North America is further divided into the U.S., Canada, and Mexico, whereas Europe consists of the UK, Germany, France, Italy, Russia, and the Rest of Europe. Asia-Pacific is segmented into India, China, Japan, South Korea, and the Rest of Asia-Pacific. The South America region includes Brazil, Argentina, and the Rest of South America. At the same time, the Middle East & Africa is categorized into GCC Countries, Egypt, South Africa, and the Rest of Middle East & Africa.

North America is a leading region with a substantial market share in terms of overall volume and value. The comprehensive establishment of branded retail outlets catering to the needs of customers in demand-rich areas of the region is a primary factor that would provide impetus to the growth of the regional market. The easy accessibility to newly launched products with exclusive purchasing discounts would further boost the regional market growth.

Competitive Landscape

The market is highly competitive, with both global and local brands competing on product quality, pricing, and availability. Local companies often have the advantage of reaching customers in remote or underserved areas, adding to the overall competition.

Key players include:
Under Armour, adidas, Nike, Decathlon, New Balance, Lululemon, V.F. Corporation, Amer Sports, Asics, Enell, Hanesbrands, The Gap, Triumph International, Pentland Group, Puma, and Victoria’s Secret.

Top companies continue to focus on launching new products and forming strategic partnerships to grow their market presence and capture more share during the 2025–2032 forecast period.

Sports Bra and Underwear Market Key Segments:

By Type

1. Sports Bra
   • High Support
   • Medium Support
   • Low Support
   • Racerback
   • Crossover
2. Sports Underwear
   • High Support
   • Medium Support
   • Low Support
   • Racerback
   • Crossover

By Consumer Demographics

1. Age Group
   • Teens (13-19)
   • Young Adults (20-35)
   • Adults (36-50)
   • Seniors (51+)
2. Gender
   • Women
   • Men
3. Income Level
   • Low-Income
   • Medium-Income
   • High-Income

By End-User Segment

1. Casual Users
2. Athletes
   • Professional Athletes
   • Amateur Athletes
3. Fitness Enthusiasts
4. Yoga Practitioners

By Material Type

1. Organic Fabrics
2. Synthetic Fabrics
   • Polyester
   • Nylon
   • Spandex
3. Natural Fibers
4. Moisture-Wicking Fabrics

By Distribution Channel

1. Supermarket
2. Online
3. Others

By Geography

1. North America
2. Europe
3. Asia Pacific
4. Middle East & Africa
5. Latin America

Key Global Sports Bra and Underwear Industry Players

1. Under Armour, Inc.
2. adidas AG
3. Nike, Inc.
4. Decathlon S.A.
5. New Balance, Inc.
6. Lululemon Athletica Inc
7. F. Corporation
8. Amer Sports Oyj
9. Asics Corporation
10. Enell, Inc.
11. Hanesbrands Inc.
12. The Gap, Inc.
13. Triumph International
14. Pentland Group plc
15. Puma SE
16. Victoria’s Secret

What Report Provides:

• A deep look at the overall industry
• Key changes and trends in the market
• Breakdown of the market into different segments
• Past, present, and future market analysis based on size and value
• Insights into specialized or niche developments in the industry
• Analysis of how market share is distributed
• Main strategies used by leading companies
• New and growing market segments and regions with growth potential