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The global natural cosmetics market is estimated to be worth around USD 35.43 billion in 2024, with projections indicating a rise to approximately USD 55.20 billion by 2032, growing at a solid CAGR of 5.7% over the forecast period.
The natural cosmetics market encompasses products formulated with natural ingredients, excluding synthetic additives and chemicals. These cosmetics aim to enhance beauty while being gentle on the skin and environmentally friendly. The market includes skincare, haircare, makeup, and personal care items that emphasize the use of botanical extracts, essential oils, and other naturally derived components.
Natural Cosmetics Market Analysis
The color cosmetics segment dominated the market in 2023 with a 31.5% share, driven by increasing consumer spending on beauty products, rapid urbanization, higher disposable incomes, and rising awareness about the benefits of natural color cosmetics. The growing availability of natural products across various platforms has further fueled market expansion.
The hair care segment is projected to experience the fastest growth, with a CAGR of 5.7% over the forecast period. Factors such as increased awareness about hair health and a rising female population in countries like India, China, and Brazil contribute significantly to this growth. Additionally, the trend toward using natural products has created new opportunities for companies to expand their portfolios. Moreover, the increasing prevalence of scalp issues and baldness has accelerated the demand for hair care solutions.
Supermarkets and hypermarkets led the global market in 2023 with a share of 38%. Key factors driving growth in this segment include easy access to physical stores, the dominance of retail shopping, and consumer convenience. The expansion of supermarkets in response to the growing demand for natural cosmetics, particularly post-pandemic, has also contributed to this trend.
The online platform is anticipated to be the fastest-growing distribution channel, with a CAGR of 9.1% over the forecast period. The rising penetration of the internet and the extensive reach of e-commerce platforms are major drivers for this segment. Online channels offer a variety of product options and enhanced convenience, bolstering consumer interest in cosmetics. Moreover, the increasing use of smartphones, seamless internet connectivity, and secure payment options are expected to further boost market growth.
The medium price range segment held the largest market share, at 45% in 2023. This is primarily due to the prevalence of middle-class consumers, who seek high-quality products at attractive prices. The segment’s strong performance in emerging economies such as India, China, and Brazil has also contributed to its dominance.
The low-price range segment is expected to register the fastest growth, with a CAGR of 5.8% during the forecast period. The expansion of internet accessibility, which addresses communication and distribution challenges, along with growing awareness of affordable product benefits, are key drivers for this segment. Low-priced products such as hair oils, face creams, and lotions have gained popularity, particularly among middle-aged consumers, further enhancing segment growth.
Leading companies in the natural cosmetics market include L’Oréal S.A., Burt’s Bees, 100% PURE, and others. These companies are actively pursuing strategies to increase their customer base and strengthen their competitive positions. Strategic initiatives such as mergers and acquisitions and partnerships with other prominent firms are common in this sector.
The following companies are recognized as leaders in the natural cosmetics market, holding significant market shares and shaping industry trends:
Report Attribute | Details |
---|---|
Market Size Value in 2024 | USD 35.43 billion |
Revenue Forecast in 2032 | USD 55.20 billion |
Growth Rate | CAGR of 5.7% from 2024 to 2032 |
Base Year for Estimation | 2023 |
Historical Data | 2018 – 2023 |
Forecast Period | 2024 – 2032 |
Quantitative Units | Revenue in USD billion and CAGR from 2024 to 2032 |
Report Coverage | Revenue forecast, company ranking, competitive landscape, growth factors, and trends |
Segments Covered | Product, price range, distribution channel, region |
Regional Scope | North America, Europe, Asia Pacific, Latin America, Middle East & Africa (MEA) |
Country Scope | U.S.; Canada; Mexico; Germany; UK; France; Italy; Spain; China; Japan; India; South Korea; Russia; Brazil; South Africa |
Key Companies Profiled | L’Oréal S.A.; Burt’s Bees; 100% PURE; KORRES; The Avon Company; Coty Inc; Bare Escentuals Beauty Inc.; AVEENO.; Weleda; ARBONNE INTERNATIONAL, LLC. |
Product Outlook (Revenue, USD Billion, 2018 – 2032)
Price Range Outlook (Revenue, USD Billion, 2018 – 2032)
Distribution Channel Outlook (Revenue, USD Billion, 2018 – 2032)
Regional Outlook (Revenue, USD Billion, 2018 – 2032)
1. Drivers:
2. Restraints:
3. Opportunities:
1. Sustainability and Ethical Sourcing:
2. Technological Advancements:
3. Customization and Personalization:
4. Expansion of Product Lines:
The natural cosmetics market is on a growth trajectory driven by increased consumer awareness, health trends, and sustainability concerns. Companies that prioritize innovation, sustainability, and effective marketing strategies will likely thrive in this evolving landscape, catering to a growing segment of conscious consumers.
Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Natural Cosmetics Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Billion)
3.3. Market Dynamics
3.3.1. Market Drivers Analysis
3.3.2. Market Restraints Analysis
3.4. Natural Cosmetics Market Analysis Tools
3.4.1. Porter’s Analysis
3.4.1.1. Bargaining power of the suppliers
3.4.1.2. Bargaining power of the buyers
3.4.1.3. Threats of substitution
3.4.1.4. Threats from new entrants
3.4.1.5. Competitive rivalry
3.4.2. PESTEL Analysis
3.4.2.1. Political landscape
3.4.2.2. Economic and Social Landscape
3.4.2.3. Technological landscape
3.4.2.4. Environmental Landscape
3.4.2.5. Legal Landscape
Chapter 4. Natural Cosmetics Market: Product Estimates & Trend Analysis
4.1. Segment Dashboard
4.2. Natural Cosmetics Market: Product Movement Analysis, 2023 & 2030 (USD Billion)
4.3. Color Cosmetics
4.3.1. Color Cosmetics Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
4.4. Skin Care
4.4.1. Skin Care Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
4.5. Hair Care
4.5.1. Hair care Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
4.6. Fragrance
4.6.1. Fragrance Care Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
Chapter 5. Natural Cosmetics Market: Price Range Estimates & Trend Analysis
5.1. Segment Dashboard
5.2. Natural Cosmetics Market: Price Range Movement Analysis, 2023 & 2030 (USD Billion)
5.3. Low
5.3.1. Low Price Range Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
5.4. Medium
5.4.1. Medium Price Range Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
5.5. High
5.5.1. High Price Range Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
Chapter 6. Natural Cosmetics Market: Distribution Channel Estimates & Trend Analysis
6.1. Segment Dashboard
6.2. Natural Cosmetics Market: Distribution Channel Movement Analysis, 2023 & 2030 (USD Billion)
6.3. Supermarkets & Hypermarkets
6.3.1. Supermarkets & Hypermarkets Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
6.4. Specialty Stores
6.4.1. Specialty Stores Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
6.5. Convenience Stores
6.5.1. Convenience Stores Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
6.6. Online
6.6.1. Online Market Revenue Estimates and Forecasts, 2018 – 2030 (USD Billion)
Chapter 7. Natural Cosmetics Market: Regional Estimates & Trend Analysis
7.1. Natural Cosmetics Market Share, By Region, 2023 & 2030 (USD Billion)
7.2. North America
7.2.1. North America Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.2.2. U.S.
7.2.2.1. U.S. Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.2.3. Canada
7.2.3.1. Canada Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.2.4. Mexico
7.2.4.1. Mexico Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.3. Europe
7.3.1. Europe Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.3.2. UK
7.3.2.1. UK Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.3.3. Germany
7.3.3.1. Germany Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.3.4. France
7.3.4.1. France Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.3.5. Spain
7.3.5.1. Spain Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.3.6. Italy
7.3.6.1. Italy Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.6. Asia Pacific
7.6.1. Asia Pacific Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.6.2. China
7.6.2.1. China Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.6.3. Japan
7.6.3.1. Japan Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.6.4. India
7.6.4.1. India Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.6.5. South Korea
7.6.5.1. South Korea Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.6.6. Russia
7.6.6.1. Russia Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.7. Latin America
7.7.1. Latin America Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.7.2. Brazil
7.7.2.1. Brazil Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.8. Middle East and Africa
7.8.1. Middle East and Africa Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
7.8.2. South Africa
7.8.2.1. South Africa Natural Cosmetics Market Estimates and Forecasts, 2018 – 2030 (USD Billion)
Chapter 8. Competitive Landscape
8.1. Recent Developments & Impact Analysis by Key Market Participants
8.2. Company Categorization
8.3. Company Heat Map Analysis
8.4. Company Profiles
8.4.1 L’Oréal S.A
8.4.1.1. Participant’s Overview
8.4.1.2. Financial Performance
8.4.1.3. Product Benchmarking
8.4.1.4. Recent Developments/ Strategic Initiatives
8.4.2. Burt’s Bees
8.4.2.1. Participant’s Overview
8.4.2.2. Financial Performance
8.4.2.3. Product Benchmarking
8.4.2.4. Recent Developments/ Strategic Initiatives
8.4.3. 100% PURE
8.4.3.1. Participant’s Overview
8.4.3.2. Financial Performance
8.4.3.3. Product Benchmarking
8.4.3.4. Recent Developments/ Strategic Initiatives
8.4.4. KORRES
8.4.4.1. Participant’s Overview
8.4.4.2. Financial Performance
8.4.4.3. Product Benchmarking
8.4.4.4. Recent Developments/ Strategic Initiatives
8.4.5. The Avon Company
8.4.5.1. Participant’s Overview
8.4.5.2. Financial Performance
8.4.5.3. Product Benchmarking
8.4.5.4. Recent Developments/ Strategic Initiatives
8.4.6. Coty Inc
8.4.6.1. Participant’s Overview
8.4.6.2. Financial Performance
8.4.6.3. Product Benchmarking
8.4.6.4. Recent Developments/ Strategic Initiatives
8.4.7. bareMinerals
8.4.7.1. Participant’s Overview
8.4.7.2. Financial Performance
8.4.7.3. Product Benchmarking
8.4.7.4. Recent Developments/ Strategic Initiatives
8.4.8. AVEENO
8.4.8.1. Participant’s Overview
8.4.8.2. Financial Performance
8.4.8.3. Product Benchmarking
8.4.8.4. Recent Developments/ Strategic Initiatives
8.4.9. Weleda
8.4.9.1. Participant’s Overview
8.4.9.2. Financial Performance
8.4.9.3. Product Benchmarking
8.4.9.4. Recent Developments/ Strategic Initiatives
8.4.10. ARBONNE INTERNATIONAL, LLC
8.4.10.1. Participant’s Overview
8.4.10.2. Financial Performance
8.4.10.3. Product Benchmarking
8.4.10.4. Recent Developments/ Strategic Initiatives
Product Outlook (Revenue, USD Billion, 2018 – 2032)
Price Range Outlook (Revenue, USD Billion, 2018 – 2032)
Distribution Channel Outlook (Revenue, USD Billion, 2018 – 2032)
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