The global massage oil market was valued at approximately USD 3.45 billion in 2024 and is projected to reach around USD 6.51 billion by 2033, growing at a compound annual growth rate (CAGR) of 7.3% during the forecast period.
Massage Oil Market Trends
The global Massage Oil Market is expected to experience steady growth, driven by increasing consumer preference for wellness and self-care products. The market is projected to expand at a CAGR of 7.3% from 2025 to 2033 due to rising demand for spa treatments, medical therapeutics, and relaxation therapies.
Key factors contributing to this growth include:
- The growing popularity of aromatherapy and massage treatments in wellness and healthcare.
- Increased awareness of the therapeutic benefits of essential oils in stress relief, muscle relaxation, and pain management.
- Expansion of spa and wellness centers, particularly in North America, Europe, and Asia Pacific.
- Rising demand for organic and natural massage oils, free from synthetic additives and parabens.
- Increased focus on baby massage oils, fueled by their use in infant skincare routines.
Global Massage Oil Market Report Segmentation
This report provides revenue forecasts at global, regional, and country levels, analyzing industry trends across various segments from 2018 to 2033. Beyond Market Insights has segmented the massage oil market based on product, end-use, application, and region.
Product Outlook (Revenue, USD Million, 2018 – 2033)
- Olive Oil
- Almond Oil
- Coconut Oil
- Citrus Oil
- Others
End-use Outlook (Revenue, USD Million, 2018 – 2033)
- Adult
- Baby
Application Outlook (Revenue, USD Million, 2018 – 2033)
- Spa and Wellness Centers
- Medical Therapeutics
- Others
Regional Outlook (Revenue, USD Million, 2018 – 2033)
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- U.K.
- France
- Spain
- Italy
- Asia Pacific
- China
- India
- Japan
- Australia & New Zealand
- South Korea
- Latin America
- Brazil
- Argentina
- Middle East & Africa (MEA)
- South Africa
- UAE
Regional Insights
Europe (Largest Market Share – 36.5% in 2024)
- Europe leads the global massage oil market, with Germany accounting for the largest revenue share.
- Increasing demand for premium skincare and wellness products drives market expansion.
- Rising spa culture and emphasis on natural & organic beauty solutions fuel market growth.
North America
- North America holds a substantial revenue share due to the growing wellness and personal care industry.
- The U.S. dominates the region, benefiting from high consumer spending on premium massage and therapeutic oils.
Asia Pacific (Fastest Growing Region – CAGR from 2025 to 2033)
- The fastest-growing market due to increasing disposable income and rising popularity of wellness trends.
- China holds a substantial share in the Asia Pacific market, driven by demand for traditional herbal and essential oils.
- The expansion of Ayurvedic and holistic wellness treatments in India and Japan contributes to regional growth.
Competitive Landscape & Key Players
The massage oil market is competitive, with major players focusing on product innovation, natural ingredient sourcing, and expanding distribution channels.
Key Companies in the Massage Oil Market:
- Performance Health
- Weleda
- MAPLE HOLISTICS
- The Body Shop International Limited
- Biotone Professional Massage & Spa Products
- Bath & Body Works, Inc.
- Aura Cacia
- Young Living Essential Oils, LC
- dōTERRA
- NOW Foods
- L’OCCITANE INTERNATIONAL SA
- Mountain Rose Herbs
- Edens Garden
Recent Developments
- January 2024: Bath & Body Works reformulated its entire body care product range, making them sulfate- and paraben-free, incorporating natural ingredients like coconut oil, shea butter, and aloe.
- December 2023: BIOTONE Professional Massage & Spa Therapy Products introduced Plant Plus Massage Lotion, catering to eco-conscious therapists. This formulation includes jojoba, sunflower, and candelilla oils.
