The Global Dietary Supplements Market Size was Worth USD 164.35 Billion in 2022 and is Estimated to Grow to USD 320.34 Billion by 2030, with a CAGR of Around 8.7 % Over the Forecast Period From 2023 To 2030.
Dietary Supplements Market Overview
Orally ingestible items with at least one dietary element are referred to as dietary supplements. Dietary supplements can be considered goods that promote health and add to a diet. It cannot be referred to as a medication or a food alternative. Dietary supplements might be herbal, vitamin, mineral, amino acid, metabolite, or amino acid-based. These supplements do not treat any illnesses, but they do promote a healthy immune system and body. Nutritional supplements minimize the chance of developing chronic diseases and supply nutrients. Sports-based and athletic performance-enhancing supplements are becoming increasingly popular, driving the global market. The market for dietary supplements is anticipated to be driven by consumers’ growing desire to meet their bodies’ daily micronutrient needs and rising consumer spending on health & wellness products. Several governments’ measures to assist the development of herbal supplements are also anticipated to have a favorable effect on the market expansion.
Market Drivers
Growing consumer interest in the idea of personalized or custom-made nutritional products and dietary supplements has sparked enthusiasm among consumers worldwide. It is favorably affecting the growth of the dietary additives market. In the future, market growth is anticipated to be further fueled by technological developments and increased expenditure in the research and development of nutraceuticals and supplement products. For instance, Nestle S.A. invested USD 31.46 million in opening its first R&D center in Ireland in January 2019. To promote innovations in creating newborn nutrition products and milk-based materials for the worldwide market, the new R&D center will concentrate on scientific research. Additionally, consumers are becoming more aware of preventive healthcare practices due to the rising frequency of age- and lifestyle-related disorders. As a result, they are gravitating toward items that promote good health, such as food additives, which is likely to boost the global market.
Restraints
The market expansion for dietary supplements is anticipated to be constrained by the rising cost of standard supplements and the high cost of premium-sized supplements. The restricted supply of organic supplements and the growing consumer preference for organic goods could further restrain market expansion. However, supplement producers are embracing technological development to reduce the cost of the product’s production and make it accessible to consumers at reasonable costs.
Segmentation
The global dietary supplements market is segregated based on type, function, target consumer, and mode of application.
- Based on type, the market is divided into botanicals, vitamins, minerals, amino acids, enzymes, probiotics, and other dietary supplements. Among these, the vitamins category led the market in 2021 and is expected to maintain its dominance throughout the forecast period due to the significant demand for vitamin supplements among athletes, sportspeople, and working professionals to manage their weight and increase energy. Supplemental multivitamins alleviate stress and anxiety in daily life, and vitamins like vitamin B ensure that the nervous system is functioning properly and that food is converted into energy. Maintaining healthy bones also benefits the immune system, cardiovascular health, and nutritional foundation.
- Based on the mode of application, the market is divided into tablets, capsules, powders, liquids, soft gels, and gel caps. The tablet category dominated the market in 2021. Tablet and capsule supplements are highly sought after on the international market for several important reasons, including their high affordability, easy packaging, and long shelf lives. They are favored over liquid and other forms because the dosage is established in capsule, soft gel, and tablet form. Furthermore, because the majority of protein supplements on the market are accessible in powder form, it is expected that the soaring demand for protein supplements will open up a huge window of opportunity for growth for powder supplements.
Regional Landscape
- In 2022, North America dominated the market for dietary supplements due to the increased incidence of lifestyle disorders, including diabetes, obesity, and others. A few factors driving the market in the area include the rising elderly population, hectic lifestyle, and favorable attitude toward preventative healthcare measures. Because of the increased emphasis on wellness and the large population of fitness enthusiasts willing to spend money on products that will improve their health, the adoption of food supplements is quite high in the United States. Additionally, regulatory attention to commercializing these goods has increased recently to guarantee that only safe and high-quality supplements are offered in the U.S. marketplace.
COVID-19 Impact
The abrupt coronavirus pandemic epidemic has had a favorable effect on the market expansion. Given the pandemic’s impact on the world economy and the supply chain for dietary supplement goods, the long-term effects are still difficult to predict. However, as they boost immunity and lessen the likelihood of health threats, human dietary supplements are in high demand in both developed and developing countries, which is anticipated to impact product growth throughout the projected period positively.
Competitive Landscape
- Some of the main competitors dominating the global dietary supplements market include-
- Amway Corp
- Abbott
- Arkopharma
- Bayer AG
- Glanbia PLC
- Pfizer Inc
- ADM
- The Nature’s Bounty Co
- NU SKIN
- NOW Foods
- Herbalife Nutrition of America, INC
- Nature’s Sunshine Products INC
- Ayanda
- XanGo, LLC
- Nutraceutics Corp
- American Health
- BPI Sports, LLC
- Dymatize Enterprices LLC
- Bionova
- GlaxoSmithKline Inc
- Himalaya Global Holdings Ltd.
Recent Developments:
- April 2020: DSM, one of the top manufacturers and suppliers of dietary supplements, has announced the full acquisition of Glycom, a significant pioneer in human milk oligosaccharides. DSM may be able to expand its presence in the global market for nutritional supplements thanks to this acquisition.
- January 2020: Beta Heart is a brand-new product from Herbalife Nutrition. The medicine is made primarily to keep blood cholesterol levels stable. Beta Heart, a vanilla-flavored product, comes in a 15 grams sachet.
The Global Dietary Supplements Market is segmented as follows:
Dietary Supplements Market by Type Outlook (Revenue, USD Million, 2017 – 2030)
- Botanicals
- Vitamins
- Minerals
- Amino Acids
- Enzymes
- Probiotics
- Other Dietary Supplements
Dietary Supplements Market by Function Outlook (Revenue, USD Million, 2017 – 2030)
- Additional Supplements
- Medicinal Supplements
- Sports Nutrition
Dietary Supplements Market by Target Consumer Outlook (Revenue, USD Million, 2017 – 2030)
- Infant
- Children
- Adults
- Pregnant Women
- Elderly
Dietary Supplements Market by Application Outlook (Revenue, USD Million, 2017 – 2030)
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
Dietary Supplements Market by Region Outlook (Revenue, USD Million, 2017 – 2030)
- North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- The Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of the Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
| Dietary Supplements Market Report Scope |
| Report Attribute | Details |
| Market Size Value in 2022 | USD 164.35 billion |
| Revenue Forecast in 2030 | USD 320.34 billion |
| Growth Rate | CAGR of 8.7 % from 2023 to 2030 |
| Base Year for Estimation | 2022 |
| Historical Data | 2017 – 2022 |
| Forecast Years | 2023 – 2030 |
| Quantitative Units | Revenue in USD million and CAGR from 2023 to 2030 |
| Report Coverage | Revenue forecast, company ranking, Trends
competitive landscape, and growth factors |
| Segments Covered | Product Type, Function, Target Consumer, Application, and Region |
| Regional Scope | North America; Europe; Asia Pacific; Latin America; Middle East & Africa |
| Country Scope | U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico and Others |
| Key Companies Profiled | Amway Corp, Abbott, Arkopharma, Bayer AG, Glanbia PLC, Pfizer Inc, ADM, The Nature’s Bounty Co, NU SKIN, NOW Foods, Herbalife Nutrition of America Inc, Nature’s Sunshine Products Inc, Ayanda, XanGo LLC, Nutraceutics Corp, and Others Companies |
Table of Content
Dietary Supplements Market Size, Share, Growth, and Forecast Report
Chapter 1. Introduction
1.1. Report Description
1.1.1. Aim of the Report
1.1.2. Prospective Audience
1.1.3. Unique Selling Prepositions and Key Takeaways from the Report
1.2. Scope of the Research Study
1.3. Approach/Research Methodology
1.3.1. Secondary Research
1.3.2. Primary Research
1.3.3. Expert Panel Review
1.3.4. Market Data Breakdown and Data Triangulation
1.3.5. Research Approach for Market Size Estimation
1.3.5.1. Top-Down Approach
1.3.5.2. Bottom-Up Approach
1.3.6. Key Assumptions
1.4. Market Segmentation
1.4.1. Type
1.4.2. Function
1.4.3. Target Consumer
1.4.4. Application
Chapter 2. Dietary Supplements Market Overview
2.1. Introduction
2.2. Analysis by Type, 2017-2030 (US$ Million)
2.3. Analysis by Function, 2017-2030 (US$ Million)
2.4. Analysis by Target Consumer, 2017-2030 (US$ Million)
2.5. Analysis by Application, 2017-2030 (US$ Million)
2.6. Market Analysis by Region, 2017-2030 (US$ Million)
Chapter 3. Dietary Supplements Market Dynamics
3.1. Introduction
3.2. Growth Drivers
3.3. Growth Restraints
3.4. Growth Opportunities
3.5. Porter’s Five Forces Analysis
3.5.1. Threat of New Entrants
3.5.2. Bargaining Power of Buyers/Consumers
3.5.3. Bargaining Power of Suppliers
3.5.4. Threat of Substitute Types
3.5.5. Intensity of Competitive Rivalry
3.6. Attractiveness Analysis
3.6.1. Type
3.6.2. Function
3.6.3. Target Consumer
3.6.4. Application
3.6.5. Region
3.7. Value Chain Analysis
Chapter 4. Dietary Supplements Market Competition Analysis
4.1. Dietary Supplements Market Share Analysis by Company, 2019 – 2021
4.1.1. Top 3 Players, 2019 – 2021
4.1.2. Top 6 Players, 2019 – 2021
4.2. Strategic Initiatives
4.2.1. New Products Launch
4.2.2. Mergers/Acquisitions
4.2.3. Agreement and Collaborations
4.2.4. Partnerships, Joint Ventures, Expansion, and Distribution
Chapter 5. Global Dietary Supplements Market Analysis by Type, Function, Target Consumer, and Application, 2017-2030 (US$ Billion)
5.1. Type
5.1.1. Global Dietary Supplements Market Share, by Type, 2021 and 2030
5.1.2. Global Dietary Supplements Market Revenue, by Type, 2017-2030 (US$ Billion)
5.1.3. By Botanicals Market Analysis 2017-2030 (US$ Billion)
5.1.4. By Vitamins Market Analysis 2017-2030 (US$ Billion)
5.1.5. By Minerals Market Analysis 2017-2030 (US$ Billion)
5.1.6. By Amino Acids Market Analysis 2017-2030 (US$ Billion)
5.1.7. By Enzymes Market Analysis 2017-2030 (US$ Billion)
5.1.8. By Probiotics Market Analysis 2017-2030 (US$ Billion)
5.1.9. By Other Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
5.2. Function
5.2.1. Market Share, by Function, 2021 and 2030
5.2.2. Market Revenue, by Function, 2017-2030 (US$ Billion)
5.2.3. By Additional Supplements Market Analysis 2017-2030 (US$ Billion)
5.2.4. By Medicinal Supplements Market Analysis 2017-2030 (US$ Billion)
5.2.5. By Sports Nutrition Market Analysis 2017-2030 (US$ Billion)
5.3. Target Consumer
5.3.1. Market Share, by Target Consumer, 2021 and 2030
5.3.2. Market Revenue, by Target Consumer, 2017-2030 (US$ Billion)
5.3.3. By Infant Market Analysis 2017-2030 (US$ Billion)
5.3.4. By Children Market Analysis 2017-2030 (US$ Billion)
5.3.5. By Adults Market Analysis 2017-2030 (US$ Billion)
5.3.6. By Pregnant Women Market Analysis 2017-2030 (US$ Billion)
5.4. Application
5.4.1. Market Share, by Application, 2021 and 2030
5.4.2. Market Revenue, by Application, 2017-2030 (US$ Billion)
5.4.3. By Tablets Market Analysis 2017-2030 (US$ Billion)
5.4.4. By Capsules Market Analysis 2017-2030 (US$ Billion)
5.4.5. By Powders Market Analysis 2017-2030 (US$ Billion)
5.4.6. By Liquids Market Analysis 2017-2030 (US$ Billion)
5.4.7. By Soft Gels Market Analysis 2017-2030 (US$ Billion)
5.4.8. By Gel Caps Market Analysis 2017-2030 (US$ Billion)
Chapter 6. Global Dietary Supplements Market Type Analysis by Region, 2017-2030 (US$ Billion)
6.1. Botanicals Market Analysis 2017-2030 (US$ Billion)
6.1.1. North America
6.1.2. Europe
6.1.3. Asia Pacific
6.1.4. Latin America
6.1.5. Middle East & Africa
6.2. Vitamins Market Analysis 2017-2030 (US$ Billion)
6.3. Minerals Market Analysis 2017-2030 (US$ Billion)
6.4. Amino Acids Market Analysis 2017-2030 (US$ Billion)
6.5. Enzymes Market Analysis 2017-2030 (US$ Billion)
6.6. Probiotics Market Analysis 2017-2030 (US$ Billion)
6.7. Other Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
Chapter 7. Global Dietary Supplements Market Function Analysis by Region, 2017-2030 (US$ Billion)
7.1. Additional Supplements Market Analysis 2017-2030 (US$ Billion)
7.1.1. North America
7.1.2. Europe
7.1.3. Asia Pacific
7.1.4. Latin America
7.1.5. Middle East & Africa
7.2. Medicinal Supplements Market Analysis 2017-2030 (US$ Billion)
7.3. Sports Nutrition Market Analysis 2017-2030 (US$ Billion)
Chapter 8. Global Dietary Supplements Market Target Consumer Analysis by Region, 2017-2030 (US$ Billion)
8.1. Infant Market Analysis 2017-2030 (US$ Billion)
8.1.1. North America
8.1.2. Europe
8.1.3. Asia Pacific
8.1.4. Latin America
8.1.5. Middle East & Africa
8.2. Children Market Analysis 2017-2030 (US$ Billion)
8.3. Adults Market Analysis 2017-2030 (US$ Billion)
8.4. Pregnant Women Market Analysis 2017-2030 (US$ Billion)
8.5. Elderly Market Analysis 2017-2030 (US$ Billion)
Chapter 9. Global Dietary Supplements Market Application Analysis by Region, 2017-2030 (US$ Billion)
9.1. Tablets Market Analysis 2017-2030 (US$ Billion)
9.1.1. North America
9.1.2. Europe
9.1.3. Asia Pacific
9.1.4. Latin America
9.1.5. Middle East & Africa
9.2. Capsules Market Analysis 2017-2030 (US$ Billion)
9.3. Powders Market Analysis 2017-2030 (US$ Billion)
9.4. Liquids Market Analysis 2017-2030 (US$ Billion)
9.5. Soft Gels Market Analysis 2017-2030 (US$ Billion)
9.6. Gel Caps Market Analysis 2017-2030 (US$ Billion)
Chapter 10. Dietary Supplements Market Analysis by Geography, 2017-2030 (US$ Billion)
10.1. North America Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.1.1. U.S. Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.1.1.1. Type
10.1.1.2. Function
10.1.1.3. Target Consumer
10.1.1.4. Application
10.1.2. Canada Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.1.3. Mexico Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2. Europe Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2.1. UK Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2.1.1. Type
10.2.1.2. Function
10.2.1.3. Target Consumer
10.2.1.4. Application
10.2.2. France Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2.3. Germany Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2.4. Spain Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2.5. Russia Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2.6. Italy Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.2.7. Rest of Europe Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3. Asia Pacific Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.1. China Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.1.1. Type
10.3.1.2. Function
10.3.1.3. Target Consumer
10.3.1.4. Application
10.3.2. Japan Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.3. South Korea Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.4. India Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.5. Australia Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.6. Southeast Asia Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.7. Taiwan Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.3.8. Rest of Asia Pacific Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.4. Latin America Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.4.1. Brazil Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.4.1.1. Type
10.4.1.2. Function
10.4.1.3. Target Consumer
10.4.1.4. Application
10.4.2. Argentina Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.4.3. Rest of Latin America Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.5. Middle East Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.5.1. Israel Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.5.1.1. Type
10.5.1.2. Function
10.5.1.3. Target Consumer
10.5.1.4. Application
10.5.2. Turkey Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.5.3. Saudi Arabia Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.5.4. UAE Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.5.5. Rest of the Middle East Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.6. Africa Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.6.1. Egypt Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.6.1.1. Type
10.6.1.2. Function
10.6.1.3. Target Consumer
10.6.1.4. Application
10.6.2. South Africa Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
10.6.3. Rest of Africa Dietary Supplements Market Analysis 2017-2030 (US$ Billion)
Chapter 11. Company Profiles
11.1. Amway Corp
11.1.1. Company Overview
11.1.2. Financial Performance
11.1.3. Product Benchmarking
11.1.4. Strategic Initiatives
11.2. Abbott
11.3. Arkopharma
11.4. Bayer AG
11.5. Glanbia PLC
11.6. Pfizer Inc
11.7. ADM
11.8. The Nature’s Bounty Co
11.9. NU SKIN
11.10. NOW Foods
11.11. Herbalife Nutrition of America, INC
11.12. Nature’s Sunshine Products INC
11.13. Ayanda
11.14. XanGo, LLC
11.15. Nutraceutics Corp
11.16. American Health
11.17. BPI Sports, LLC
11.18. Dymatize Enterprices LLC
11.19. Bionova
11.20. GlaxoSmithKline Inc
11.21. Himalaya Global Holdings Ltd
Chapter 12. COVID-19 Impact Analysis
12.1. Global Dietary Supplements Market, 2020 – 2030, Pre-V/S Post COVID 19
12.2. Estimated Impact of The Coronavirus (Covid-19) Epidemic on the Dietary Supplements Market Size In 2022, By Scenario
12.3. Impact on Supply Chain and Production in Dietary Supplements Market
12.4. Impact on Import and Export
Chapter 13. Import-Export Analysis
13.1. North America Dietary Supplements Import-Export, 2017 – 2021
13.2. Europe Dietary Supplements Import-Export, 2017 – 2021
13.3. Asia Pacific Dietary Supplements Import-Export, 2017 – 2021
13.4. Latin America Dietary Supplements Import-Export, 2017 – 2021
13.5. Middle East America Dietary Supplements Import-Export, 2017 – 2021
13.6. Africa Dietary Supplements Import-Export, 2017 – 2021
Chapter 14. Dietary Supplements Marketing Channel Analysis
14.1. Marketing Channel
14.1.1. Direct Marketing
14.1.2. Indirect Marketing
14.1.3. Development Trend
14.2. Market Positioning
Chapter 15. Dietary Supplements Manufacturing Cost Analysis
15.1. Key Raw Materials
15.2. Key Raw Material Suppliers
15.3. Market Concentration Rate
15.4. Manufacturing Cost Structure
15.5. Process Analysis
Chapter 16. Conclusion
Dietary Supplements Market by Type Outlook (Revenue, USD Million, 2017 – 2030)
- Botanicals
- Vitamins
- Minerals
- Amino Acids
- Enzymes
- Probiotics
- Other Dietary Supplements
Dietary Supplements Market by Function Outlook (Revenue, USD Million, 2017 – 2030)
- Additional Supplements
- Medicinal Supplements
- Sports Nutrition
Dietary Supplements Market by Target Consumer Outlook (Revenue, USD Million, 2017 – 2030)
- Infant
- Children
- Adults
- Pregnant Women
- Elderly
Dietary Supplements Market by Application Outlook (Revenue, USD Million, 2017 – 2030)
- Tablets
- Capsules
- Powders
- Liquids
- Soft Gels
- Gel Caps
