The Global Consumer Packaged Goods (CPG) Market Size Was Valued At USD 5480.70 Billion In 2023 And Is Projected To Reach USD 9259.51 Billion By 2032, With A Predicted Growth Rate Of 5.96% During The Forecast Period From 2024 To 2032.
CPG Market Overview
Consumer packaged goods are products that everyday customers use and need to be replenished or replaced regularly. Because consumers can easily replace their product with one that is more readily available and less expensive on the market, the consumer-packaged goods industry has a substantial amount of market saturation and low consumer switching costs. Such products have a consistent demand, and the market is quite competitive for all enterprises. As a result of the increased attention given to emerging markets, this industry tends to evolve quickly with the emergence of international markets in various countries.
It has been difficult for manufacturers to sell CPG through E-commerce outlets on the internet due to the need for the product packaging to be distinctive and eye-catching to stand out from the competitors on a drugstore, grocery, or big box store shelf. The food and beverage sector is made up of manufacturers who control, manage, and distribute food and beverages. The global food and beverage sector includes products including juices, packaged foods, foods in metal cans, baked goods, animal food, hard and soft drinks, alcoholic beverages, infant food, energy drinks, oils, and fats. There is an increasing amount of packaged goods on the market.
Consumer Packaged Goods (CPG) Market Segmentation:
The global Consumer Packaged Goods (CPG) Market is segmented based on Type (Food and Beverage, Personal Care and Cosmetics, Household Supplies), By Application (Off-line and Online)
By Distribution Channel, the Online Mode sub-segment is the Largest Contributor to the Market Growth
Based on Type, the Global Consumer Packaged goods market is classified into Off-line and Online. While offline sales channels dominated commerce, rising digitalization and the number of internet platforms are forcing a change in consumer behavior. Consumers may quickly assess the product’s quality and shelf life through the offline sales channel because they can view the product up close.
By Type, the Food and Beverage Segment Is Expected to Dominate the Segment for Consumer-Packaged Good Market
Based on Type, the Global Consumer Packaged goods market is classified into food and beverages, personal care and cosmetics, household supplies, wholesale distribution, and agricultural distribution. Due to a shift in consumer behavior, food and beverage consumption is predicted to rise the most over the forecasted period.
Consumer Packaged Goods (CPG) Market Dynamics:
Driver:
The micro-consumption segment, which propels the introduction of new items, is one of the numerous elements fuelling the rise of the consumer staple. While more new businesses are entering the market, CPG companies are increasingly tailoring new brand extensions to a certain clientele.
The growing promotion of consumer-packaged goods is another factor. With more products on the shelf, the CPG business or brand owner has increased the reach and frequency of its advertising and promotions. These offerings often include limited-time product variations that are focused on special occasions and promotions. They started running advertisements during this time to strengthen their brand, and 68 percent of CPG respondents agreed, according to the packaging survey. Growth of private label/tier 2 market share, which provides more affordable goods to compete with more well-known brands, may serve as a third growth driver. The number of SKUs has increased as a result of the growing consumer packaged goods (CPG) market and the increased demand for innovative packaging, which has caused smaller businesses to compete more directly with Tier 1 brands.
Consumer Packaged Goods (CPG) Market Regional Analysis:
North America is expected to account for the largest Consumer Packaged Goods (CPG) Market size during the forecast period.
In 2023, North America had the biggest market share with 37.5%. Although North America holds a sizable portion of the market, Asia Pacific is expected to grow at a CAGR of 6.1% over the projected period. The presence of nations like China and India has created significant economic potential in the area. CPGs are items that are utilized daily by ordinary customers and require regular replenishment or replacement (consumer packaged goods). Because there is a steady need for these goods, there is competition among all businesses. Due to the increased focus on emerging markets, these markets tend to develop swiftly, leading to the emergence of international marketplaces in numerous countries.
Key Market Players and Competitive Landscape
The industry is crowded with manufacturers and fiercely competitive. Primary producers include Procter & Gamble, Unilever, and L’Oreal S.A., with revenue ratios of 3.60%, 3.32%, and 1.79%, respectively, in 2023. Some of the major key players operating in the market are Procter & Gamble, Unilever, LOreal SA, Colgate-Palmolive, The Kraft Heinz Co., Kellogg Company, Nestle, Pepsi, Coca-Cola, Carlsberg A/S, Diageo, Heineken NV, AB InBev, Kweichow Moutai, Keurig Dr. Pepper, Campbell Soup Company.
This report categorizes the Consumer-Packaged Goods (CPG) Market as follows,
Consumer Packaged Goods (CPG) Market by Product Type:
- Personal Care and Cosmetics
- Food and Beverages
- Household Supplies
- Agricultural products
- Wholesale distribution
- Others
Consumer Packaged Goods (CPG) Market by Application:
- Online
- Offline
Consumer Packaged Goods (CPG) Market by Regional Outlook
The market has been segmented into different main geographies, including North America, Europe, Asia-Pacific, South America, the Middle East & Africa. Detailed studies of main nations such as the USA, Germany, the U.K., Italy, France, China, Japan, South Korea, Southeast Asia, and India will be covered within the regional segment. For market estimations, data are going to be delivered for 2023 because of the base year, with assessments for 2024 and forecast revenue for 2032.
- North America
- Europe
- Germany
- France
- United Kingdom
- Italy
- Russia
- Nordic Countries
- Benelux
- Rest of Europe
- Asia-Pacific
- China
- Japan
- South Korea
- India
- Southeast Asia
- Australia
- Rest of Asia-Pacific
- Latin America
- Mexico
- Brazil
- Argentina
- Rest of Latin America
- Middle East & Africa
- Turkey
- Saudi Arabia
- UAE
- Rest of the Middle East & Africa
Table of Content
Consumer Packaged Goods (CPG) Market Size, Share, Growth & Forecast Report
Chapter 1 Preface
1.1 Report Description
1.1.1 Purpose of the Report
1.1.2 Target Audience
1.1.3 USP and Key Offerings
1.2 Research Scope
1.3 Research Methodology
1.3.1 Phase I – Secondary Research
1.3.2 Phase II-Primary Research
1.3.3 Phase III – Expert Panel Review
1.3.4 Assumptions
1.3.5 Approach Adopted
Chapter 2 Executive Summary
2.1 Market Snapshot: Global Consumer Packaged Goods (CPG) Market
Chapter 3 Market Dynamics and Factors Analysis
3.1 Introduction
3.2 Market Dynamics
3.3 Key Growth Trends
3.3.1 Market Driver 1
3.3.2 Market Driver 2
3.4 Major Industry Challenges
3.4.1 Market Restraint 1
3.5 Key Growth Pockets
3.5.1 Key Growth Opportunity 1
3.6 Value Chain Analysis
3.7 Porter’s Five Forces Analysis
3.7.1 Threat of New Entrants
3.7.2 Bargaining Power of Buyers/Consumers
3.7.3 Bargaining Power of Suppliers
3.7.4 Threat of Substitute Products
3.7.5 Intensity of Competitive Rivalry
Chapter 4 Key Investment Value Propositions
4.1 Key Revenue Streams, 2023
4.1.1 Product Type
4.1.2 Application
4.1.3 Geography
4.2 Product Life Cycle Analysis
4.3 Incremental Revenue
4.3.1 Incremental Revenue by Product Type
4.3.2 Incremental Revenue by Application
4.3.3 Incremental Revenue by Geography
Chapter 5 Market Positioning of Key Players, 2023
5.1 Company market share of key players, 2018 to 2023
5.2 Global CPG Revenue and Market Share by Manufacturer (2019-2023)
5.3 Global CPG Revenue and Market Share by Company (2019-2023)
5.4 Top 6 Players
5.5 Top 3 Players
5.6 Major Strategies Adopted by Key Players
5.7 Market Positioning of Key Players, 2023
5.8 Product Benchmarking
Chapter 6 COVID-19 Impact on Consumer-Packaged Goods (CPG) Market
6.1 Overview of COVID-19 Impact on Consumer-Packaged Goods (CPG) Market
6.2 Global CPG Market, 2023 – 2032, Pre-V/S Post COVID 19
6.3 Estimated Impact of The Coronavirus (Covid-19) Epidemic On The Consumer Packaged Goods (CPG) Market Size In 2020-2023, By Scenario
Chapter 7 Global Consumer Packaged Goods (CPG) Market, By Product Type
7.1 Global Consumer Packaged Goods (CPG) Market Share by Product Type, 2018 and 2032
7.1.1 Global Consumer Packaged Goods (CPG) Market Share by Product Type, 2023
7.2 Market Revenue, By Personal Care and Cosmetics, 2018 – 2032
7.3 Market Revenue, By Food and Beverages, 2018 – 2032
7.4 Market Revenue, By Household Supplies, 2018 – 2032
7.5 Market Revenue, By Agricultural Products, 2018 – 2032
7.6 Market Revenue, By Wholesale Distribution, 2018 – 2032
7.7 Market Revenue, By Others Types, 2018 – 2032
Chapter 8 Global Consumer Packaged Goods (CPG) Market, By Application
8.1 Global Consumer Packaged Goods (CPG) Market Share by Application, 2018 and 2032
8.1.1 Market Share by Application, 2023
8.2 By Online, 2018 – 2032
8.3 By Offline, 2018 – 2032
Chapter 9 North America Consumer Packaged Goods (CPG) Market
9.1 North America Market Share, By Country, 2023
9.2 North America by Country
9.2.1 North America CPG Market, By Country, 2018 – 2023 (USD Million)
9.2.2 North America CPG Market, By Country, 2024 – 2032 (USD Million)
9.3 North America by Product Type
9.3.1 North America CPG Market, By Product Type, 2018 – 2023 (USD Million)
9.3.2 North America CPG Market, By Product Type, 2024 – 2032 (USD Million)
9.4 North America by Application
9.4.1 North America CPG Market, By Application, 2018 – 2023 (USD Million)
9.4.2 North America Consumer Packaged Goods (CPG) Market, By Application, 2024 – 2032 (USD Million)
9.5 U.S. by Product Type
9.5.1 U.S. Consumer Packaged Goods (CPG) Market, By Product Type, 2018 – 2023 (USD Million)
9.5.2 U.S. CPG Market, By Product Type, 2024 – 2032 (USD Million)
9.6 U.S. by Application
9.6.1 U.S. Market, By Application, 2018 – 2023 (USD Million)
9.6.2 U.S. Market, By Application, 2024 – 2032 (USD Million)
9.7 Canada by Product Type
9.7.1 Canada CPG Market, By Product Type, 2018 – 2023 (USD Million)
9.7.2 Canada Consumer Packaged Goods Market, By Product Type, 2024 – 2032 (USD Million)
9.8 Canada by Application
9.8.1 Canada Consumer Packaged Goods Market, By Application, 2018 – 2023 (USD Million)
9.8.2 Canada Market, By Application, 2024 – 2032 (USD Million)
9.9 Mexico by Product Type
9.9.1 By Product Type, 2018 – 2023 (USD Million)
9.9.2 By Product Type, 2024 – 2032 (USD Million)
9.1 Mexico by Application
9.10.1 By Application, 2018 – 2023 (USD Million)
9.10.2 By Application, 2024 – 2032 (USD Million)
Chapter 10 Europe Consumer Packaged Goods (CPG) Market
10.1 Europe Consumer Packaged Goods (CPG) Market Share, By Country, 2023
10.2 Europe by Country
10.3 Europe by Product Type
10.4 Europe by Application
10.5 UK by Product Type
10.6 UK by Application
10.7 France
10.8 Germany
10.9 Italy
10.1 Russia
10.11 Spain
10.12 Belgium
10.13 Netherland
10.14 Austria
10.15 Sweden
10.16 Poland
10.17 Denmark
10.18 Switzerland
10.19 Rest of Europe
Chapter 11 Asia Pacific Consumer Packaged Goods (CPG) Market
11.1 Asia Pacific Consumer Packaged Goods (CPG) Market Share, By Country, 2023
11.2 Asia Pacific by Country
11.3 Asia Pacific by Product Type
11.4 Asia Pacific by Application
11.5 China by Product Type
11.6 China by Application
11.7 Japan
11.8 South Korea
11.9 India
11.1 Australia
11.11 New Zealand
11.12 Taiwan
11.13 Southeast Asia
11.14 Central Asia
11.15 Rest of Asia Pacific
Chapter 12 Latin America Consumer Packaged Goods (CPG) Market
12.1 Latin America Consumer Packaged Goods (CPG) Market Share, By Country, 2023
12.2 Latin America by Country
12.3 Latin America by Product Type
12.4 Latin America by Application
12.5 Brazil by Product Type
12.6 Brazil by Application
12.7 Argentina
12.8 Peru
12.9 Chile
12.1 Colombia
12.11 Rest of Latin America
Chapter 13 Middle East Consumer Packaged Goods (CPG) Market
13.1 Middle East Consumer Packaged Goods (CPG) Market Share, By Country, 2023
13.2 Middle East by Country
13.3 Middle East by Product Type
13.4 Middle East by Application
13.5 UAE by Product Type
13.6 UAE by Application
13.7 UAE
13.8 KSA
13.9 Israel
13.1 Turkey
13.11 Iran
13.12 Rest of Middle East
Chapter 14 Africa Consumer Packaged Goods (CPG) Market
14.1 Africa Consumer Packaged Goods (CPG) Market Share, By Country, 2023
14.2 Africa by Country
14.3 Africa by Product Type
14.4 Africa by Application
14.5 South Africa by Product Type
14.6 South Africa by Application
14.7 South Africa
14.8 Egypt
14.9 Nigeria
14.1 Rest of Africa
Chapter 15 Company Profile
15.1 Procter & Gamble
15.1.1 Business Overview
15.1.2 Procter & Gamble Consumer Packaged Goods (CPG) Product Type and Applications
15.1.3 Procter & Gamble Consumer Packaged Goods (CPG) Sales, Price, Revenue, Gross Margin and Market Share (2019-2023)
15.2 Unilever
15.3 LOreal SA
15.4 Colgate-Palmolive
15.5 The Kraft Heinz Co
15.6 Kellogg Company
15.7 Nestle
15.8 Pepsi
15.9 Coca-Cola
15.1 Carlsberg A/S
15.11 Diageo
15.12 Heineken NV
15.13 AB InBev
15.14 Kweichow Moutai
15.15 Keurig Dr Pepper
15.16 Campbell Soup Company
15.17 Others
Chapter 16 Consumer Packaged Goods (CPG) Manufacturing Cost Analysis
16.1 Consumer Packaged Goods (CPG) Key Raw Materials Analysis
16.1.1 Key Raw Materials
16.1.2 Price Trend of Key Raw Materials
16.1.3 Key Suppliers of Raw Materials
16.1.4 Market Concentration Rate of Raw Materials
16.2 Proportion of Manufacturing Cost Structure
16.2.1 Raw Materials
16.2.2 Labor Cost
16.2.3 Manufacturing Expenses
16.3 Manufacturing Process Analysis of Consumer Packaged Goods (CPG)
Consumer Packaged Goods (CPG) Market by Product Type:
- Personal Care and Cosmetics
- Food and Beverages
- Household Supplies
- Agricultural products
- Wholesale distribution
- Others
Consumer Packaged Goods (CPG) Market by Application:
- Online
- Offline
