Market Insights - Industry Research Report

Comic Book Market

Comic Book Market Analysis Report by Type (Digital and Non-Digital), By Format (Hard Copy, E-Books, and Audiobook), By Genre (Science-Fiction, Manga, Superhero, Non-fiction, and Others), and By Region – Global and Regional Industry Overview, Market Intelligence, Complete Analysis, Premium Insights, Historical Data, and Forecasts 2023 – 2030

The Global Comic Book Market Size was Worth USD 7.87 Billion in 2022 and is Estimated to Grow to USD 17.12 Billion by 2030, with a CAGR of Approximately 10.2 % over the Forecast Period From 2023 To 2030.

Comic Book Market Overview

A comic book comprises a series of panels that are sequentially arranged and illustrate specific events. The art of the comic sometimes includes word balloons for dialogue, with panels frequently including descriptive text and written narration. A significant trend that is boosting the appeal of comic books is the use of digital technologies. Some comic book publishers have begun publishing online, drawing in new young readers and boosting the market’s expansion. The growing popularity of holding comic book events and book fairs has increased readers and consumers, which has helped the comic book market expand. Additionally, comic books are enjoyed by readers of all ages, including young children beginning to read, schoolchildren taking a break from their studies, and even adults searching for a quick read. The comic book market is steadily expanding due to its large readership base.

COVID-19 Impact:

The COVID-19 pandemic’s outbreak caused a surge in online activity among the world’s population, encouraging more people to read comic books for fun. According to statistics made public by Live Mint in March 2020, lockdowns brought on by COVID-19 encouraged individuals to spend more time indoors, which increased the usage of mobile apps, books, comics, and other media. Additionally, a 40% increase in mobile browsing activity was seen.

Market Drivers

The growth has significantly influenced the growing acceptance of comics among people in the popularity of comic events like Comic-Con. For instance, according to data from the San Diego Convention Center published in 2021, about 150,000 people attended the New York Comic-Con event. In contrast, only over 111,000 people attended the Japan Comiket event. International Data Corporation (IDC) data shows that the volume of smartphones shipped worldwide increased by 73.6 million units in 2021 compared to 2020. Therefore, increasing smartphone penetration would probably make it more necessary for people worldwide to purchase and read books online, supporting the need for comic books and magazines. Smartphones are now required technology for both shopping and pleasure. Consumer spending on print and digital comics will certainly increase as smartphone adoption rises, benefiting industry expansion globally.

Restraints

Readers’ increasing preference for audiobooks is hampering the market expansion of comic books in the US. The lockdown has only enhanced people’s need for audiobooks, which have become increasingly popular in recent years. The demand for audiobooks is rising due to accessibility for people with physical disabilities and populations who do not speak English. Unlike fiction and non-fiction books, comic books are not available as audiobooks. This factor is preventing the market from expanding globally. Additionally, fierce competition from unorganized industry participants that offer competitive prices reduces the income from significant corporations’ products and slows market expansion. As a result, one important reason preventing the industry from growing is the greater price of comics.

Comic Book Market Segmentation

The global comic book market is segregated based on type, and application.

  • Based on type, the market is divided into digital and non-digital. Among these, the non-digital category led the market in 2021 and is expected to maintain its dominance throughout the forecast period. The printed word has several compelling advantages compared to reading on a screen. It has a certain sturdiness that the comparatively transitory and easily editable digital language does not, and it is also easier on the eyes to peruse. Additionally, Pew Research Center research from 2021 found that traditional non-digital copy continued to be the most popular reading medium among adults and kids, which is anticipated to drive the market’s growth during the forecast period.
  • Based on genre, the market is divided into science fiction, manga, superhero, non-fiction, and others. The science-fiction category dominated the market in 2021. The market’s rise is driven by science fiction comic books, which provide entirely new subjects, settings, and experiences from writers with entirely new viewpoints. Additionally, the science fiction genre provides sci-fi comics with fresh, ground-breaking, and provocative additions, which is anticipated to boost market expansion over the projection period.

Comic Book Market Regional Landscape

  • In 2022, the Asia Pacific dominated the market for comic books. The expansion of the regional market has been aided by the anime industry’s thriving growth in Japan among local and foreign consumers. The Association of Japanese Animation estimates that in 2018, the Japanese anime industry grew by 15.1%. Consumer adoption of comic magazines and books has benefited from the increased popularity of e-commerce companies. Consumer e-commerce sales reached USD 163 billion in Japan, according to the United Nations Conference on Trade and Development (UNCTAD), and USD 1,361 billion in China.

Comic Book Market: Competitive Landscape

Some of the main competitors dominating the global comic book market include– Marvel Comics; DC Comics, Inc.; Image Comics; IDW Publishing; Dark Horse Comics; Shogakukan; Hakusensha; Shueisha Inc.; Tokyopop and Panini.

Recent Developments:

  • August 2022: Frankenstein: New World, a new comic book, has been released, according to Dark Horse Media, LLC. Dark Horse Comics’ well-known character Hellboy has included Frankenstein, and fans of the Hellboy universe are increasingly asking for the comic.
  • July 2022: New comics for Ant-Man, Gambit, Captain America: Symbol of the Truth, Star Wars, Iron Cat, Wolverine: Patch, and the Variants have been released, according to Marvel Entertainment, LLC. These releases aid the business in expanding its portfolio of brands and increasing revenue.

Global Comic Book Market is segmented as follows:

Comic Book Market by Type Outlook (Revenue, USD Million, 2017 – 2030)

  1. Digital
  2. Non-Digital

Comic Book Market by Format Outlook (Revenue, USD Million, 2017 – 2030)

  1. Hard Copy
  2. E-Books
  3. Audiobook

Comic Book Market by Genre Outlook (Revenue, USD Million, 2017 – 2030)

  1. Science-Fiction
  2. Manga
  3. Superhero
  4. Non-fiction
  5. Others

Comic Book Market by Region Outlook (Revenue, USD Million, 2017 – 2030)

  1. North America
    • The U.S.
    • Canada
    • Mexico
  2. Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Rest of Europe
  3. Asia Pacific
    • China
    • Japan
    • India
    • New Zealand
    • Australia
    • South Korea
    • Southeast Asia
    • Rest of Southeast Asia
  4. The Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Kuwait
    • South Africa
    • Rest of the Middle East & Africa
  5. Latin America
    • Brazil
    • Argentina
    • Rest of Latin America
Comic Book Market Report Scope
Report Attribute Details
Market Size Value in 2022 USD 7.87 billion
Revenue Forecast in 2030 USD 17.12 billion
Growth Rate CAGR of 10.2 % from 2023 to 2030
Base Year for Estimation 2022
Historical Data 2017 – 2022
Forecast Years 2023 – 2030
Quantitative Units Revenue in USD million and CAGR from 2023 to 2030
Report Coverage Revenue forecast, company ranking, Trends
competitive landscape, and growth factors
Segments Covered Type, Format, Genre, and Region
Regional Scope North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Country Scope U.S.; Canada; U.K.; Germany; China; India; Japan; Brazil; Mexico and Others
Key Companies Profiled Marvel Comics; DC Comics, Inc.; Image Comics; IDW Publishing; Dark Horse Comics; Shogakukan; Hakusensha; Shueisha Inc.; Tokyopop and Panini.

Frequently Asked Questions

The growing popularity of holding comic book events and book fairs has increased readers and consumers, which has helped the comic book market expand.
According to Beyond Market Insights, the global comic book market size was worth USD 7.87 billion in 2022 and is estimated to grow to USD 17.12 billion by 2030, with a compound annual growth rate (CAGR) of approximately 10.2 percent over the forecast period.
In 2022, Asia Pacific dominated the market for comic books. The expansion of the regional market has been aided by the anime industry’s thriving growth in Japan among both local and foreign consumers.
Some of the main competitors dominating the global comic book market include- Marvel Comics; DC Comics, Inc.; Image Comics; IDW Publishing; Dark Horse Comics; Shogakukan; Hakusensha; Shueisha Inc.; Tokyopop and Panini.

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