Industries : Information and Communication Technology
Formats :
Webtoons Market
Webtoons Market Size, Share, & Growth Report by Types (Comedy, Action, Sci-Fic, Horror, Romance, Others), By Revenue Model (Subscription Based, Adds Bases), By Application (Mobile, Laptop, Tablets, Television), and By Region – Global and Regional Industry Overview, Market Intelligence, Premium Insights, Complete Analysis, Historical Data, and Forecasts 2022 – 2028
The global webtoons market size was worth USD 3.85 billion in 2021 and is estimated to grow to USD 34 billion by 2028, with a CAGR of approximately 36.50 percent over the forecast years.
The webtoon is one of the representative forms of popular culture that show how digital culture is being adopted globally due to the growth of transnational digital networks. Due to their vertical style, which is easier to scan on modern devices than older comics and manga that are supposed to be read like books, webtoons quickly gained popularity as smartphones became more widespread in society. Due to their distinctive qualities and user-friendly design, webtoons are growing in popularity, which is anticipated to fuel the market’s expansion. Over the years, webtoons have developed dramatically as a “snack-culture” format tailored for smartphones, and they now boast the most competitive platform/content in the world. Webtoons are drawing more users’ attention, and money as the need for mobile entertainment rises, offering webtoons platform providers a sizable potential market. These are the main elements projected to increase the market opportunity for webtoons during the study period. Additionally, the use of visual effects technology is growing in recent comedic webtoon movies, which is anticipated to positively affect the growth of the global market’s revenue.
COVID-19 Impact on the Webtoons Market:
Customers have shifted significantly toward online channels during the pandemic, and businesses and sectors have responded. The survey’s findings support the quick move toward client communication through digital media. Additionally, they demonstrate that adoption rates are not just years ahead of where they were in earlier surveys but are also greater in developed Asia than in other regions. As a result, there has been an increase in the consumption of digital webtoon content since it helps people feel less anxious and stressed out, especially those who are in lockdown.
Webtoons Market: Drivers
The development of webtoons was made possible by digital infrastructure in broadband Internet distribution, speed, and smartphone transmission. Webtoons are attracting more users’ attention as mobile entertainment needs rise, providing a sizable opportunity for Korean platform providers. A significant portion of the South Korean region’s growing internet user population is responsible for the market’s explosive growth. According to industry statistics, South Korea’s population in January 2021 was 53.59 million. The traditional media and entertainment industries are changing due to networks, platforms, and digital technology. This is the main element driving the market during the anticipated era.
Webtoons Market: Restraints
Most webtoons are short, so there aren’t enough chapters to produce a print edition. Webtoons can only be read online. Readers are disappointed by the quality and level of webtoons’ stories since many of the illustrators used by webtoons programmers are amateurs. The demand for webtoons is significantly influenced by additional economic factors, including inflation, income inequality, employment rate, demographics, GDP growth, etc. Spending on entertainment is typically higher for those with more disposable money. People in developing nations are price-conscious and favor making smaller entertainment expenditures. However, India has one of the best media businesses, and it is expected to expand more in the children’s genre owing to an enormous population of youth. All of these restrictions are anticipated to decrease the popularity of web cartoons.
Webtoons Market: Segmentation
The global webtoons market has been segmented into type, revenue model, and application.
Based on types, the market is divided into comedy, action, sci-fi, horror, romance, and others. Among these, the comedy segment led the market in 2021 and is expected to maintain its dominance throughout the forecast period. The webtoons and digital webtoons sectors are increasing. The worldwide webtoons market revenue growth is primarily driven by the digital comedy webtoon market and technological improvements in the communication and television industries. Besides, the romance category is anticipated to grow at a significant rate. With romance being one of the most popular genres, romance webtoons are steadily gaining popularity as a platform for reading online comics and watching webtoons. Most of the top-rated cartoons on the app, which has been the main driver of new users, have also come from the romance category.
Based on the revenue model, the market is classified into subscription-based and adds bases. In 2021, the subscription-based dominated the global market. Almost every industry uses subscription-based business models, including the food and internet sectors. When a customer subscribes to your product or service, you can generate recurring revenue from a group of devoted customers by charging them a fee regularly for access. Besides, the adds bases category is anticipated to grow significantly. The mobile web and internet have transformed existing cartoons into a new type of webtoon, and webtoon cartoons have attracted a lot of interest from corporations and Internet users. Webtoons are a relatively new trend in terms of communicating with customers. A webtoon’s content can expand thanks to webtoon commercials, which are becoming increasingly popular as a lighthearted way to increase corporate marketing.
In 2021, the Asia Pacific dominated the market for webtoons. The webtoons platform has gained enormous traction in Asia, with the top webtoons apps luring more than 70 million monthly users and producing more than 100 billion views annually. In addition, the region’s substantial youth population has increased the number of people who read digital comics, which has helped the industry to flourish. For instance, the Central and Southern Asia region has the most children globally, 361 million, according to the United Nations Department of Economic and Social Affairs, which reported this in August 2019. The popularity of Japanese amine is also anticipated to boost demand for webtoons.
Webtoons Market: Competitive Landscape
Some of the main competitors dominating the global webtoons market include- NHN COMICO CORP, SIDEWALK GROUP, MARVEL UNLIMITED, Naver webtoon Corp, Kakao Corp., Lezhin Entertainment, TAPPYTOON, BOMTOON, DAUM WEBTOON AND COMPANY, IZNEO WEBTOON.
Recent Developments
April 2022: Three new original series of the DC Comics IP will debut, according to Naver Webtoon, a division of the international ICT corporation Naver Corp. In the following years, it is anticipated that these new series will become highly successful, with a sizable audience of webtoon and web novel subscribers.
The Global Webtoons Market is segmented as follows:
Webtoons Market by Types
Comedy
Action
Sci-Fic
Horror
Romance
Others
Webtoons Market by Revenue Model
Subscription Based
Adds Bases
Webtoons Market by Application
Mobile
Laptop
Tablets
Television
Webtoons Market by Region
North America
The U.S.
Canada
Mexico
Europe
France
The UK
Spain
Germany
Italy
Rest of Europe
Asia Pacific
China
Japan
India
New Zealand
Australia
South Korea
Southeast Asia
Rest of Southeast Asia
The Middle East & Africa
Saudi Arabia
UAE
Egypt
Kuwait
South Africa
Rest of the Middle East & Africa
Latin America
Brazil
Argentina
Rest of Latin America
Webtoons Market Report Scope
Report Attribute
Details
Market Size Value in 2022
USD 5.25 billion
Revenue Forecast in 2028
USD 34 billion
Growth Rate
CAGR of 36.5 % from 2022 to 2028
Base Year for Estimation
2021
Historical Data
2017 – 2021
Forecast Years
2022 – 2028
Quantitative Units
Revenue in USD million and CAGR from 2022 to 2028
Report Coverage
Revenue forecast, company ranking, Trends
competitive landscape, and growth factors
Segments Covered
Types, Revenue Model, Application, and Region
Regional Scope
North America; Europe; Asia Pacific; Latin America; Middle East & Africa
Webtoons Market Size, Share, Growth, and Forecast Report
1. Introduction
1.1. Report Description
1.1.1. Aim of the Report
1.1.2. Prospective Audience
1.1.3. Unique Selling Prepositions and Key Takeaways from the Report
1.2. Scope of the Research Study
1.3. Approach/Research Methodology
1.3.1. Secondary Research
1.3.2. Primary Research
1.3.3. Expert Panel Review
1.3.4. Market Data Breakdown and Data Triangulation
1.3.5. Research Approach for Market Size Estimation
1.3.5.1. Top-Down Approach
1.3.5.2. Bottom-Up Approach
1.3.6. Key Assumptions
1.4. Market Segmentation
1.4.1. Type
1.4.2. Revenue Model
1.4.3. Application
2. Webtoons Market Overview
2.1. Introduction
2.2. Analysis by Type, 2016-2028 (US$ Billion)
2.3. Analysis by Revenue Model, 2016-2028 (US$ Billion)
2.4. Analysis by Application, 2016-2028 (US$ Billion)
2.5. Market Analysis by Region, 2016-2028 (US$ Billion)
3. Webtoons Market Dynamics
3.1. Introduction
3.2. Growth Drivers
3.3. Growth Restraints
3.4. Growth Opportunities
3.5. Porter’s Five Forces Analysis
3.5.1. Threat of New Entrants
3.5.2. Bargaining Power of Buyers/Consumers
3.5.3. Bargaining Power of Suppliers
3.5.4. Threat of Substitute Types
3.5.5. Intensity of Competitive Rivalry
3.6. Attractiveness Analysis
3.6.1. Type
3.6.2. Revenue Model
3.6.3. Application
3.6.4. Region
3.7. Value Chain Analysis
4. Webtoons Market Competition Analysis
4.1. Webtoons Market Share Analysis by Company, 2019 – 2021
4.1.1. Top 3 Players, 2019 – 2021
4.1.2. Top 6 Players, 2019 – 2021
4.2. Strategic Initiatives
4.2.1. New Products Launch
4.2.2. Mergers/Acquisitions
4.2.3. Agreement and Collaborations
4.2.4. Partnerships, Joint Ventures, Expansion, and Distribution
5. Global Webtoons Market Analysis by Type, Revenue Model and Application, 2016-2028 (US$ Billion)
5.1. Type
5.1.1. Global Webtoons Market Share, by Type, 2021 and 2028
5.1.2. Global Webtoons Market Revenue, by Type, 2016-2028 (US$ Billion)
5.1.3. By Comedy Market Analysis 2016-2028 (US$ Billion)
5.1.4. By Action Market Analysis 2016-2028 (US$ Billion)
5.1.5. By Sci-Fic Market Analysis 2016-2028 (US$ Billion)
5.1.6. By Horror Market Analysis 2016-2028 (US$ Billion)
5.1.7. By Romance Market Analysis 2016-2028 (US$ Billion)
5.1.8. By Other Types Market Analysis 2016-2028 (US$ Billion)
5.2. Revenue Model
5.2.1. Global Webtoons Market Share, by Revenue Model, 2021 and 2028
5.2.2. Global Webtoons Market Revenue, by Revenue Model, 2016-2028 (US$ Billion)
5.2.3. By Subscription-Based Market Analysis 2016-2028 (US$ Billion)
5.2.4. By Adds Bases Market Analysis 2016-2028 (US$ Billion)
5.3. Application
5.3.1. Market Share, by Application, 2021 and 2028
5.3.2. Market Revenue, by Application, 2016-2028 (US$ Billion)
5.3.3. By Mobile Market Analysis 2016-2028 (US$ Billion)
5.3.4. By Laptop Market Analysis 2016-2028 (US$ Billion)
5.3.5. By Tablets Market Analysis 2016-2028 (US$ Billion)
5.3.6. By Television Market Analysis 2016-2028 (US$ Billion)
6. Global Webtoons Market Type Analysis by Region, 2016-2028 (US$ Billion)
6.1. Comedy Market Analysis 2016-2028 (US$ Billion)
6.1.1. North America
6.1.2. Europe
6.1.3. Asia Pacific
6.1.4. Latin America
6.1.5. Middle East & Africa
6.2. Action Market Analysis 2016-2028 (US$ Billion)
6.3. Sci-Fic Market Analysis 2016-2028 (US$ Billion)
6.4. Horror Market Analysis 2016-2028 (US$ Billion)
6.5. Romance Market Analysis 2016-2028 (US$ Billion)
6.6. Other Types Market Analysis 2016-2028 (US$ Billion)
7. Global Webtoons Market Revenue Model Analysis by Region, 2016-2028 (US$ Billion)
7.1. Subscription-Based Market Analysis 2016-2028 (US$ Billion)
7.1.1. North America
7.1.2. Europe
7.1.3. Asia Pacific
7.1.4. Latin America
7.1.5. Middle East & Africa
7.2. Adds Bases Market Analysis 2016-2028 (US$ Billion)
8. Global Webtoons Market Application Analysis by Region, 2016-2028 (US$ Billion)
8.1. Mobile Market Analysis 2016-2028 (US$ Billion)
8.1.1. North America
8.1.2. Europe
8.1.3. Asia Pacific
8.1.4. Latin America
8.1.5. Middle East & Africa
8.2. Laptop Market Analysis 2016-2028 (US$ Billion)
8.3. Tablets Market Analysis 2016-2028 (US$ Billion)
8.4. Television Market Analysis 2016-2028 (US$ Billion)
9. Webtoons Market Analysis by Geography, 2016-2028 (US$ Billion)
9.1. North America Webtoons Market Analysis 2016-2028 (US$ Billion)
9.1.1. U.S. Webtoons Market Analysis 2016-2028 (US$ Billion)
9.1.1.1. Type
9.1.1.2. Revenue Model
9.1.1.3. Application
9.1.2. Canada Webtoons Market Analysis 2016-2028 (US$ Billion)
9.1.3. Mexico Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2. Europe Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2.1. UK Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2.1.1. Type
9.2.1.2. Revenue Model
9.2.1.3. Application
9.2.2. France Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2.3. Germany Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2.4. Spain Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2.5. Russia Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2.6. Italy Webtoons Market Analysis 2016-2028 (US$ Billion)
9.2.7. Rest of Europe Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3. Asia Pacific Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.1. China Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.1.1. Type
9.3.1.2. Revenue Model
9.3.1.3. Application
9.3.2. Japan Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.3. South Korea Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.4. India Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.5. Australia Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.6. Southeast Asia Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.7. Taiwan Webtoons Market Analysis 2016-2028 (US$ Billion)
9.3.8. Rest of Asia Pacific Webtoons Market Analysis 2016-2028 (US$ Billion)
9.4. Latin America Webtoons Market Analysis 2016-2028 (US$ Billion)
9.4.1. Brazil Webtoons Market Analysis 2016-2028 (US$ Billion)
9.4.1.1. Type
9.4.1.2. Revenue Model
9.4.1.3. Application
9.4.2. Argentina Webtoons Market Analysis 2016-2028 (US$ Billion)
9.4.3. Rest of Latin America Webtoons Market Analysis 2016-2028 (US$ Billion)
9.5. Middle East Webtoons Market Analysis 2016-2028 (US$ Billion)
9.5.1. Israel Webtoons Market Analysis 2016-2028 (US$ Billion)
9.5.1.1. Type
9.5.1.2. Revenue Model
9.5.1.3. Application
9.5.2. Turkey Webtoons Market Analysis 2016-2028 (US$ Billion)
9.5.3. Saudi Arabia Webtoons Market Analysis 2016-2028 (US$ Billion)
9.5.4. UAE Webtoons Market Analysis 2016-2028 (US$ Billion)
9.5.5. Rest of Middle East Webtoons Market Analysis 2016-2028 (US$ Billion)
9.6. Africa Webtoons Market Analysis 2016-2028 (US$ Billion)
9.6.1. Egypt Webtoons Market Analysis 2016-2028 (US$ Billion)
9.6.1.1. Type
9.6.1.2. Revenue Model
9.6.1.3. Application
9.6.2. South Africa Webtoons Market Analysis 2016-2028 (US$ Billion)
9.6.3. Rest of Africa Webtoons Market Analysis 2016-2028 (US$ Billion)
10.2. SIDEWALK GROUP
10.3. MARVEL UNLIMITED
10.4. Naver webtoon Corp
10.5. Kakao Corp.
10.6. Lezhin Entertainment
10.7. TAPPYTOON
10.8. BOMTOON
10.9. DAUM WEBTOON AND COMPANY
10.10. IZNEO WEBTOON.
11. COVID-19 Impact Analysis
11.1. Global Webtoons Market, 2020 – 2028, Pre-V/S Post COVID 19
11.2. Estimated Impact of The Coronavirus (Covid-19) Epidemic on the Webtoons Market Size In 2022, By Scenario
11.3. Impact on Supply Chain and Production in Webtoons Market
11.4. Impact on Import and Export
12. Conclusion
NHN COMICO CORP
SIDEWALK GROUP
MARVEL UNLIMITED
Naver webtoon corp
Kakao Corp.
Lezhin Entertainment
TAPPYTOON
BOMTOON
DAUM WEBTOON AND COMPANY
IZNEO WEBTOON.
Webtoons Market by Types
Comedy
Action
Sci-Fic
Horror
Romance
Others
Webtoons Market by Revenue Model
Subscription Based
Adds Bases
Webtoons Market by Application
Mobile
Laptop
Tablets
Television
Methodology
Qualitative Analysis:
Industry Status and Trends
Market segment by regions, types, applications, and forecast
Market opportunities, potential, government policies, and influence factors.
Quantitative Analysis:
Market size (value, historical data, and forecast (2017-2030)
Market size by types, regions, and applications, from 2017 to 2030.
Market forecast based on the potential demand from downstream clients/buyers, government, influence factors, and the total economic indication, maybe occur in the following years.
Research Data Source:
Secondary Data
Secondary sources incorporate yearly reports, press releases, and investor presentations of companies; Journal of Science, authorised statistical yearbook, National Customs, Industry Association; Secondary research has mostly been functional to obtain key information about the industry’s supply chain, the market downstream buyers, technical dynamics development trends, the main vendors of this market, and market classification & segmentation according to the industry trends, regional markets, and key developments from a market and business oriented viewpoint.
Key Data from Secondary
Items
Source
Market Size (Value & Volume)
Industry Association
Magazines
Journals
Press Releases
Statistical Yearbook
National Customs
Revenue of Companies
Paid Databases
Data Centre
Annual Reports
Hoover
Public Databases
Bloomberg Business
Qualitative Analysis
Company Annual Reports
Press Releases
Industry Associations
Primary Data
In the primary research procedure, various sources from both the Sales and consumption sides were interviewed to acquire qualitative and quantitative information for this report. The primary sources from the Sales side include key product manufacturers (and their competitors), industry experts, industry association, research institutions, distributors, dealers, and traders, as well as the raw materials suppliers and producers, etc. The primary sources from the consumption side include industry experts such as business leaders, marketing and sales directors, technology and innovation directors, supply chain executive, end users (product buyers), and associated key executives from various key companies and organizations functioning in the global market. Primary research was led to identify segmentation types, product price range, product applications, key players, raw materials supply and downstream consumption, industry status and outlook, and key market dynamics such as risks, influence factors, opportunities, market barriers, industry trends, and key player strategies.
Key Data from Primary
Items
PARAMETER
KEY DATA
Market Segmented by Regions
Total Market Size and Regional Market Status Growth Rate Forecast from 2022-2030
Major Regions: North Americas, Europe, Asia Pacific, Middle East and Africa, South Americas, etc. Market Status and Forecast
Submarket by Types
Historical (2017-2021) and Forecast (2022-2030) Data
Value and Growth Rate of Different Downstream Applications
Submarket by Applications
Historical (2017-2021) and Forecast (2022-2030) Data
Company Annual Reports Press Releases Industry Associations
Market Size Estimation
The top-down and bottom-up methods have been employed to estimate and forecast the market size in each region, different types, and applications. The most important vendors in the market have been discovered through secondary research and their market shares in the individual regions were determined through primary and secondary research.
Key players in the market are identified through secondary research and their market incomes are determined through primary and secondary research. Secondary research included the research of the annual and financial reports of the top manufacturers, whereas primary research included extensive interviews of key opinion leaders and industry specialists such as knowledgeable front-line staff, directors, CEOs, and marketing executives. The percentage splits, market shares, growth rate, and breakdowns of the product markets are determined by using secondary sources and confirmed through primary sources.
All percentage shares split, and breakdowns have been determined using secondary sources and validated through primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, examined in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.
Frequently Asked Questions
Which key factors will influence webtoons' market growth over 2022-2028?
Due to their distinctive qualities and user-friendly design, webtoons are growing in popularity, which is anticipated to fuel the market’s expansion.
What will be the value of the webtoons market during 2022-2028?
According to the report, the global webtoons market size was worth USD 3.85 billion in 2021 and is estimated to grow to USD 34 billion by 2028, with a compound annual growth rate (CAGR) of approximately 36.50 percent over the forecast period.
Which region will contribute notably toward the webtoons market value?
In 2021, the Asia Pacific dominated the market for webtoons. The region’s substantial youth population has increased the number of people who read digital comics, which has helped the industry to flourish.
Which are the major players leveraging the webtoons market growth?
Some of the main competitors dominating the global webtoons market include -NHN COMICO CORP, SIDEWALK GROUP, MARVEL UNLIMITED, naver webtoon corp, Kakao Corp., Lezhin Entertainment, TAPPYTOON, BOMTOON, DAUM WEBTOON AND COMPANY, IZNEO WEBTOON
