Market Insights - Industry Research Report

Rice Market

Report on Rice Market: Size, Share, and Growth – Covering by Product (Long-grain, Medium-grain, Short-grain), by Distribution Channel (Offline, Online) Segments, and Regional Analysis – Providing a Global and Regional Industry Overview, Market Intelligence, Premium Insights, Comprehensive Analysis, Historical Data, and Forecasts for the Period 2024-2030

In 2023, The Global Rice Market Is Projected To Reach A Value Of US$ 306.85 Billion. The Market, As A Whole, Is Expected To Experience A Compound Annual Growth Rate (CAGR) Of 3.4% From 2023 To 2030, Reaching A Total Worth Of US$ 387.76 Billion.

Rice Market Report Overview

The “Rice Market Size, Share & Trends Analysis Report” comprehensively examines the global rice market, forecasting trends from 2024 to 2030. The report segments the market by rice product type (long-, medium, and short-grain), distribution channel (offline, online), and region. Offering insights into market dynamics, drivers, resistance, opportunities, and challenges, this report serves as a valuable resource for industry stakeholders, investors, and policymakers.

The report identifies key trends shaping the rice market, such as the increasing popularity of online distribution channels, growing consumer preference for specific rice varieties, and the impact of sustainability practices on production methods. Additionally, it explores emerging market dynamics influenced by changing consumer lifestyles and dietary preferences.

Asia-Pacific stands as the largest market for rice, driven by higher per capita consumption, robust production, and a substantial regional population. The Asian region, stretching from Japan in the east to Pakistan in the west, cultivates and consumes a significant portion of the world’s rice. Rice holds the position of the second-most crucial cereal crop in Asia, following wheat, playing a pivotal role in ensuring food security for many developing countries in Southeast Asia and East Asia. The rice market has witnessed substantial growth in recent years, propelled by increased demand in emerging and developing nations globally.

As a staple food for a vast majority of the global human population, particularly in Asia, rice accounts for nearly 80% of both production and consumption. Cultivated in over 120 countries, with China and India contributing to half of the global production, rice ranks as the primary agricultural commodity, trailing only maize and sugarcane in worldwide production. With more than half of the global population relying on rice as their staple food, regions such as Asia, sub-Saharan Africa, and South America stand out as the largest consumers.

The global demand for specialty rice is on the rise, fueled by growing consumer concerns about health and wellness. Specialty rice varieties, rich in vitamins and minerals, offering health benefits and high fiber content, are witnessing significant demand among consumers worldwide.

Basmati rice holds a prominent position as one of the finest rice varieties globally, known for its slender, sleek, tapering grains, distinctive taste, aroma, and elongation quality upon cooking. India, with an 82% share in the basmati export market, is a major exporter of this premium variety. The United States imports Asian aromatic rice, including jasmine and basmati, with India leading as the primary exporter of basmati rice globally. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India exported 3,948,161.03 metric tons of basmati rice, valued at INR 26,416.49 Crores (USD 3,540.40 Million) during the 2021-22 fiscal year. In 2021, major importers of basmati rice included Saudi Arabia, Iran, Iraq, the United States, and the United Arab Emirates.

Rice Market

  • Growth Factors:
    Factors driving the growth of the rice market include the rising global population, dietary shifts toward healthier grains, and increasing consumer awareness of the nutritional benefits of different rice varieties. The report delves into the pivotal role of technological advancements and agricultural innovations in boosting rice production.
  • Report Dynamics:
    The report analyzes the dynamic aspects of the rice market, encompassing market entry barriers, regulatory influences, and the evolving competitive landscape. It sheds light on the market’s responsiveness to economic fluctuations, trade policies, and environmental sustainability concerns.
  • Market Drivers:
    Key drivers of the rice market, as highlighted in the report, include the staple nature of rice in many diets worldwide, its versatility in culinary applications, and the growing demand for specialty rice varieties. Furthermore, the report explores the influence of global trade agreements and government initiatives on market expansion.
  • Resistance:
    The report addresses resistance factors affecting the rice market, such as climate-related challenges, fluctuating commodity prices, and the vulnerability of rice crops to pests and diseases. It explores mitigation strategies and industry responses to these resistance factors.
  • Opportunities:
    Opportunities outlined in the report include untapped markets, strategic collaborations, and technological advancements in farming practices. The exploration of emerging consumer markets and the potential for value-added rice products are also discussed as growth opportunities.
  • Challenges:
    The report highlights challenges faced by the rice market, including the need for sustainable farming practices, increasing competition from alternative grains, and the impact of unpredictable weather patterns on crop yields. It also addresses regulatory challenges and their implications for market players.
Distribution Channel Insights:

In 2022, the offline channel dominated the global rice market, contributing over 81.9% of the total share. Consumers’ preference for physically verifying product quality, easy access to various grains through stores, and improved global distribution networks contribute to the sustained growth of the offline segment. Despite the rise of e-commerce, offline channels are expected to maintain their dominance due to consumer habits and established distribution networks.

The online segment is projected to witness the fastest CAGR of 3.2% from 2024 to 2030. This growth is fueled by increasing internet penetration, leading to a surge in e-commerce demand. Many rice suppliers offering products on websites and e-commerce platforms are expected to further propel market growth during the forecast period.

Product Insights:

In 2022, the long-grain segment held the largest revenue share, surpassing 61.8% in the global rice market. The rice market is driven by the growing popularity of specialty rice varieties such as jasmine and basmati, reflecting global consumer preferences. Additionally, rising health concerns contribute to increased demand for high-fiber and low-sodium options, further stimulating market growth.

The medium-grain segment is anticipated to exhibit the highest growth rate of 2.9% from 2024 to 2030. Factors such as the convenience of rice as a nutritious food source, technological advancements in rice mill machinery, and increased demand for fast food, fueled by rising disposable incomes, are significant drivers for the segment’s growth.

Regional Insights:

In 2022, Asia Pacific dominated the global rice market, contributing over 74.8% of the total revenue. Countries like China, India, Indonesia, and Bangladesh, with large populations, are key drivers of regional demand. The region is expected to continue growing at a substantial rate, fueled by increasing disposable incomes and population growth.

North America is the fastest-growing regional market, with a projected CAGR of 4.3% from 2024 to 2030. The U.S. leads this growth due to increasing demand for fragrant and specialty rice. The consumption of high-nutrition and high-fiber grain products, particularly fast-food items, further propels market expansion in the region.

Key Players & Market Share Insights:

The global rice market features established players and local manufacturers with a focus on logistics and distribution channel strengthening for business expansion. Mergers, acquisitions, joint ventures, and innovative packaging designs are driving market dynamics.

Some of the key players operating in the global rice market include:

  1. Kohinoor Foods Ltd.
  2. Adani Wilmar Limited
  3. LT Foods
  4. KRBL Limited
  5. Aeroplane Rice Ltd.
  6. Sridhar Agro Product P Ltd
  7. Gautam General Trading LLC
  8. Sri Sainath Industry Pvt. Ltd
  9. Shriram Food Industry Pvt. Ltd.
  10. Aashirvad International
Recent Developments:
  • LT Foods launched the regional variant Daawat Biryani Kits in April 2022 to enhance the authentic biryani cooking experience at home.
  • Adani Wilmar’s acquisition of Kohinoor Foods Ltd. in May 2022 strengthens their position in the Basmati rice and FMCG segment.
  • In November 2022, LT Foods announced a strategic partnership with Saudi Agricultural and Livestock Investment Company (SALIC), facilitating the export of specialty basmati rice to the Middle East and Saudi Arabia.

Segments Covered in the Report:

Product Outlook (Revenue, USD Million, 2017 – 2030)

  1. Long-grain
  2. Medium-grain
  3. Short-grain

Distribution Channel Outlook (Revenue, USD Million, 2017 – 2030)

  1. Offline
  2. Online

Regional Outlook (Revenue, USD Million, 2017 – 2030)

  1. North America (U.S., Canada, Mexico)
  2. Europe (Germany, France, UK, Italy, etc.)
  3. Asia Pacific (China, Japan, South Korea, Southeast Asia, India, etc.)
  4. South America (Brazil, etc.)
  5. Middle East and Africa (Turkey, GCC Countries, Africa, etc.)
Rice Market Report Scope
Report AttributeDetails
Market size value in 2023USD 306.85 billion
Revenue Forecast in 2030USD 387.76 billion
Growth RateCAGR of 3.4% from 2024 to 2030
Base Year for estimation2023
Historical data2017 – 2023
Forecast period2024 – 2030
Quantitative unitsRevenue in USD million and CAGR from 2024 to 2030
Report CoverageRevenue forecast, company ranking, competitive landscape, growth factors, and trends
Segments CoveredProduct, distribution channel, region
Regional ScopeNorth America; Europe; Asia Pacific; Central & South America; Middle East & Africa
Country ScopeU.S.; Germany; U.K.; France; China; India; Indonesia; Brazil; South Africa
Key Companies ProfiledKohinoor Foods Ltd.; Adani Wilmar Limited; LT Foods; KRBL Limited; Aeroplane Rice Ltd.; Sridhar Agro Product P Ltd.; Gautam General Trading LLC; Sri Sainath Industry Pvt. Ltd.; Shriram Food; Industry Pvt. Ltd.; Aashirvad International

Frequently Asked Questions

Factors include globalization, the expansion of the food and foodservice industry, increasing migration, and the popularity of rice dishes.
Estimated at USD 306.85 billion in 2023, it is expected to reach USD 317.28 billion in 2024, with a CAGR of 3.4% to USD 387.76 billion by 2030.
Asia Pacific dominated with a 74.5% share in 2022, driven by production, per capita consumption, and population.
Key players include Kohinoor Foods Ltd., Adani Wilmar Limited, LT Foods, KRBL Limited, and others.


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