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Market Insights - Industry Research Report
  • Published Date : November 2024
  • Report ID : 6347
  • Pages : 213
  • Industries : Consumer Goods
  • Formats :

Hair Removal Products Market

Hair Removal Products Market Size, Share, Growth & Trends Analysis Report By Product (Creams, Ready-To-Use Wax Strips, Electronic Devices, Razors), By Application, By Distribution, By Region, And Segment Forecasts, 2025 – 2033
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Hair Removal Products Market Insights

The Hair Removal Products Market is witnessing remarkable growth, driven by rising consumer demand for convenient, effective, and innovative hair removal solutions. The global market size is estimated at USD 3.86 billion in 2024 and is projected to reach USD 7.85 billion by 2032, growing at a CAGR of 8.2% from 2025 to 2033.

Hair Removal Products Market Report Scope
Report AttributeDetails
Market size value in 2025USD 4.18 billion
Revenue Forecast in 2033USD 7.85 billion
Growth RateCAGR of 8.2% (2025-2033)
Base Year for estimation2023
Historical data2018 – 2024
Forecast period2025 – 2033
Quantitative unitsRevenue in USD million and CAGR (%)
Segments CoveredProduct, Application, Distribution Channel, Region
Regional scopeNorth America, Europe, Asia Pacific, Latin America, MEA
Country scopeU.S., Canada, UK, Germany, China, Japan, India, Australia, Brazil, South Africa, UAE
Key companies profiledReckitt Benckiser Group PLC, Church & Dwight Co., Inc., Procter & Gamble, Philips, Emjoi, Vijohnkart.com, Sally Hansen
Hair Removal Products Market Dynamics

The Hair Removal Products Market is driven by evolving consumer preferences, technological advancements, and increasing awareness of personal grooming across diverse demographics. The market’s growth is fueled by rising demand for convenient and painless solutions such as creams, wax strips, and advanced electronic devices like IPL machines.

Key drivers include growing societal emphasis on personal appearance, coupled with increased disposable incomes, enabling consumers to invest in premium products. The rise in male grooming trends has also expanded the market, with tailored products like trimmers and electric razors gaining popularity.

Technological innovations, such as more effective and user-friendly permanent hair removal devices, are further enhancing adoption rates. The influence of social media and digital marketing plays a pivotal role in boosting product visibility and consumer awareness.

However, market growth is restrained by challenges such as skin sensitivity concerns and the high cost of advanced devices, which can limit accessibility for certain demographics. Despite these barriers, the market is set to thrive due to ongoing product innovations, the expansion of online distribution channels, and a growing preference for eco-friendly and dermatologist-recommended options.

Product Analysis
  1. Hair Removal Creams:
    Hair removal creams dominated the market in 2024, accounting for 40.7% of the revenue share. Their convenience, pain-free application, and ease of use have made them a top choice for consumers. These creams work by breaking down the keratin in hair, offering a simple and effective solution for at-home hair removal.

    • Trend Highlight: Growth in demand for creams is supported by consumer preference for affordable and easy-to-use options.
  2. Electronic Devices:
    The electronic devices segment is set to experience the fastest growth, with a CAGR of 8.5% from 2025 to 2033. Products such as IPL (Intense Pulsed Light) devices and epilators are gaining traction due to advancements in technology and increased marketing through social media.

    • Innovation Example: In 2024, Ulike launched the Air 10 IPL Hair Removal Device, incorporating cutting-edge IPL technology for effective results.
Application Insights
  • Women:
    Women remain the dominant consumer group, accounting for the largest market share in 2024. Social beauty standards, coupled with an emphasis on smooth skin, are key drivers of demand.

    • Hair removal is closely linked to clothing choices, personal confidence, and hygiene.
  • Men:
    The men’s segment is expected to grow significantly during the forecast period due to rising awareness about personal grooming and hygiene. Products tailored for men, including electric razors and trimmers, are gaining popularity.

    • Social Perception: Modern masculinity emphasizes grooming, further fueling market growth.
Regional Insights

The market shows significant variation across regions:

  • North America: The largest market share in 2024 due to high disposable incomes and advanced distribution networks.
  • Asia Pacific: Fastest-growing region, driven by increasing urbanization, disposable incomes, and awareness of grooming trends.
Key Players in the Hair Removal Products Market
  1. Reckitt Benckiser Group PLC
  2. Church & Dwight Co., Inc.
  3. Procter & Gamble
  4. Emjoi, Inc.
  5. Philips Personal Care B.V.
  6. Vijohnkart.com
  7. SI&D (Aust) Pty Ltd
  8. Revitol
  9. Sally Hansen
  10. Helios Lifestyle Private Limited.

Global Hair Removal Products Market Report Segmentation

Product Outlook (Revenue, USD Million, 2018 – 2033)

    1. Creams
    2. Ready-To-Use Wax Strips
    3. Electronic Devices
    4. Razors

Application Outlook (Revenue, USD Million, 2018 – 2033)

    1. Men
    2. Women

Distribution Channel Outlook (Revenue, USD Million, 2018 – 2033)

    1. Supermarkets& Hypermarkets
    2. Convenience Stores
    3. Drugstores
    4. Online

Regional Outlook (Revenue, USD Million; 2018 – 2033)

    1. North America
      • U.S.
      • Canada
      • Mexico
    2. Europe
      • UK
      • Germany
      • France
      • Italy
      • Spain
    3. Asia Pacific
      • Japan
      • China
      • India
      • Australia
      • South Korea
    4. Latin America
      • Brazil
    5. Middle East and Africa (MEA)
      • South Africa

 

Frequently Asked Questions

The growth of the Hair Removal Products Market is driven by increasing consumer awareness about personal grooming, advancements in hair removal technologies, and rising demand for convenient and painless solutions like creams, waxes, and electronic devices. The influence of social media and the growing trend of male grooming further contribute to market expansion.
The cream segment dominated the market in 2024, accounting for the largest revenue share due to its ease of use, pain-free application, and affordability. However, the electronic devices segment, including IPL machines and epilators, is expected to grow at the fastest CAGR due to technological advancements and increasing consumer adoption.
Key players in the market include Reckitt Benckiser Group PLC (Veet), Church & Dwight Co., Inc. (Nair), Procter & Gamble, Philips Personal Care B.V., and Emjoi, Inc. These companies focus on innovation, digital marketing, and expanding online distribution channels to maintain their competitive edge.

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