Bottled Water Market

The global bottled water market was valued at USD 340.27 billion in 2024 and is expected to grow significantly, reaching USD 599.75 billion by 2033, with a compound annual growth rate (CAGR) of 6.5% during the forecast period from 2025 to 2033. The market’s growth is driven by increasing consumer demand for convenient, clean, and safe drinking water. As health awareness rises and more people seek healthier hydration alternatives, bottled water is seen as a reliable source, particularly for consumers on the go.

Trends Analysis A key trend driving the market is the growing preference for purified, mineral, and sparkling water, which are considered healthier options compared to sugary drinks. The demand for sparkling water, in particular, is expected to grow at a CAGR of 6.9% from 2025 to 2033 as more consumers shift away from sodas to calorie-free, refreshing alternatives. Additionally, the rise of eco-conscious consumers is pushing brands to focus on sustainable packaging, such as recyclable PET bottles and aluminum cans, which is also fueling growth in these segments.

The bottled water market is also seeing significant developments in distribution channels, with off-trade sales, including supermarkets, convenience stores, and grocery stores, accounting for a major share. The market’s regional distribution shows North America and Asia Pacific as key contributors, driven by health trends and urbanization.

Key Players Leading companies such as Nestlé, PepsiCo, The Coca-Cola Company, and DANONE dominate the bottled water market. These companies are constantly innovating to meet changing consumer preferences and expanding their product offerings in response to growing demand for functional and premium waters.

Regional Insights

The North American bottled water market is set to grow at a CAGR of 5.3% from 2025 to 2033. Factors driving this growth include lifestyle trends focused on hydration and wellness, alongside the wide availability of bottled water products. The demand for portable, clean drinking water options for consumers on the go has also boosted the market. To support this growing demand, companies have ramped up investments in production facilities. For instance, Premium Waters, Inc. announced a USD 80 million bottling plant in Seguin City, Texas, expected to begin operations in 2024.

• U.S. Bottled Water Market Trends

The U.S. bottled water market is anticipated to grow at a CAGR of 4.9% from 2025 to 2033, driven by increasing health consciousness, a shift from sugary beverages to healthier hydration options, and concerns over municipal water safety. The convenience and perceived purity of bottled water further contribute to the market’s expansion.

• Europe Bottled Water Market Trends

Europe’s bottled water market is projected to grow at a CAGR of 4.5% from 2025 to 2033, with tourism playing a key role in driving demand. Tourists often rely on bottled water due to concerns over local tap water quality. In February 2024, the Haus Cramer Group entered the bottled water market, introducing its new mineral water brand, El Puro, signaling a focus on premium beverages in Europe’s gastronomy sector.

• Asia Pacific Bottled Water Market Trends

Asia Pacific accounted for 44.3% of the bottled water market share in 2024, driven by a large population, increasing urbanization, and a growing middle class with disposable income. Water quality concerns and infrastructure challenges further elevate demand for bottled water. In October 2023, Clear Premium Water launched its NUbyClear brand in India, leveraging the region’s growing preference for healthier lifestyle products.

Key Bottled Water Companies

Both established and emerging players drive the bottled water market. Leading companies include:

1. Nestlé
2. PepsiCo
3. The Coca-Cola Company
4. DANONE
5. Primo Water Corporation
6. FIJI Water Company LLC
7. Gerolsteiner Brunnen GmbH & Co. KG
8. VOSS WATER
9. Nongfu Spring
10. National Beverage Corp.
11. Keurig Dr Pepper Inc.

Recent Developments

In July 2024, Source, a Scottsdale-based company, introduced Sky Wtr, a canned water product created using air and sunlight. The initiative is designed to offer an off-grid solution for producing drinking water in a sustainable manner. Gatorade also entered the bottled water market in February 2024 with its new unflavored Gatorade Water product, expanding beyond its traditional sports drinks.

Bottled Water Market Report Scope

Global Bottled Water Market Report Segmentation

Product Outlook (Revenue, USD Million, 2018 – 2033)

• 1. Spring Water
  2. Purified Water
  3. Mineral Water
  4. Sparkling Water
  5. Others

Distribution Channel Outlook (Revenue, USD Million, 2018 – 2033)

• 1. On-Trade
  2. Off-Trade
     • Supermarkets & Hypermarkets
     • Convenience Stores
     • Grocery Stores
     • Others

Packaging Outlook (Revenue, USD Million, 2018 – 2033)

• 1. PET
  2. Cans
  3. Others

Regional Outlook (Revenue, USD Million, 2018 – 2033)

• 1. North America
     • U.S.
     • Canada
     • Mexico
  2. Europe
     • Germany
     • UK
     • France
  3. Asia Pacific
     • China
     • India
     • Japan
     • Australia & New Zealand
     • South Korea
  4. Central & South America
     • Brazil
     • Argentina
  5. Middle East & Africa
     • South Africa
     • Saudi Arabia
     • UAE

Product Insights

Purified water accounted for 42.9% of the revenue share in 2024, driven by health-conscious consumers seeking a clean, convenient hydration option. Sparkling water is projected to grow at a CAGR of 6.9%, appealing to those seeking healthier alternatives to sugary beverages. Additionally, there is a rising demand for eco-friendly packaging, including recyclable cans, which is driving growth in the canned water segment.

Packaging Insights

PET bottles represented 78.3% of the market share in 2024, due to their recyclability, lightweight nature, and convenience. The canned water segment is expected to grow at a CAGR of 6.8%, driven by increasing consumer awareness of environmental sustainability and the durability of cans. In October 2023, Coca-Cola India launched the first 100% recycled PET bottle for its Kinley brand, marking a significant step toward sustainability.

Distribution Channel Insights

Off-trade sales accounted for 84.1% of the market share in 2024, benefiting from well-established retail channels such as supermarkets, convenience stores, and grocery stores. These outlets offer a wide variety of bottled water brands, making it easier for consumers to find and purchase their preferred products. For example, Greene Concepts is set to ship its BE WATER 6-packs to Walmart distribution centers, expanding its reach to major retail outlets.